Aprendizaje de la competencia Creatividad e Innovación en el marco de una titulación adaptada al Espacio Europeo de Educación Superior

This paper presents and analyzes the evaluation process of the competence Creativity and Innovation in the major of Business Administration and Management, competence included in the context of the new professional titles adapted to the European Space for Higher Education. These emphasize the importance that represents the acquisition of competences and the need of assessing the students' progress in these competences using tools that allow the continuous improvement of the learning process. The evaluation tool and the criteria used in the context of a course of the curricula, consumption sociology of the marketing area. The results allow to state that actively involving students in self-evaluation improve the learning process. The conclusions emphasize how the evaluation process has improved the learning process and the actions carried out as a result of the evaluation