Antecedents of airline passenger loyalty: Low-cost versus traditional airlines

Santiago Forgas; Miguel A. Moliner; Javier Sánchez; Ramon Palau

doi:10.1016/j.jairtraman.2010.01.001

Antecedents of airline passenger loyalty: Low-cost versus traditional airlines

Santiago Forgas, Miguel A. Moliner, Javier Sánchez, Ramon Palau

Research output: Indexed journal article › Article › peer-review

145 Citations (Scopus)

Abstract

This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona-London flights. The results show that the principal antecedent of conative loyalty is affective loyalty. The main antecedents of affective loyalty are satisfaction and trust, the latter being revealed as a key variable for guaranteeing the success of relationships between the airline and its users, and also for understanding long term purchasing behavior.

Original language	English
Pages (from-to)	229-233
Number of pages	5
Journal	Journal of Air Transport Management
Volume	16
Issue number	4
DOIs	https://doi.org/10.1016/j.jairtraman.2010.01.001
Publication status	Published - Jul 2010
Externally published	Yes

Keywords

Airlines
Loyalty
Perceived value
Satisfaction
Trust

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10.1016/j.jairtraman.2010.01.001

Cite this

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AB - This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona-London flights. The results show that the principal antecedent of conative loyalty is affective loyalty. The main antecedents of affective loyalty are satisfaction and trust, the latter being revealed as a key variable for guaranteeing the success of relationships between the airline and its users, and also for understanding long term purchasing behavior.

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KW - Perceived value

KW - Satisfaction

KW - Trust

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Antecedents of airline passenger loyalty: Low-cost versus traditional airlines

Abstract

Keywords

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