Analysis of social media platforms and their potential value for the tourism industry

Daniela Freund; Alfredo Ouro Villaravid; José Francisco Valls Giménez

Analysis of social media platforms and their potential value for the tourism industry

Daniela Freund
, Alfredo Ouro Villaravid
, José Francisco Valls Giménez

Research output: Conference paper › Contribution

Abstract

This paper investigates the use of social media platforms and their value for companies in the tourism industry. The analysis shows the value these platforms provide by focusing on communication facilities, brand exposure, traffic generation, web positioning, content, e-commerce functionalities, activities, and overall usability. This paper aims to answer the questions: how do social media networks add value to the tourism industry; and how can companies benefit from this knowledge?

Original language	English
Publication status	Published - 31 May 2012
Event	2nd AHTMM Conference 2012 - Duration: 31 May 2012 → 3 Jun 2012

Conference

Conference	2nd AHTMM Conference 2012
Period	31/05/12 → 3/06/12

Cite this

@conference{19c8067edf5d4164ad8148e74c3bedf8,

title = "Analysis of social media platforms and their potential value for the tourism industry",

abstract = "This paper investigates the use of social media platforms and their value for companies in the tourism industry. The analysis shows the value these platforms provide by focusing on communication facilities, brand exposure, traffic generation, web positioning, content, e-commerce functionalities, activities, and overall usability. This paper aims to answer the questions: how do social media networks add value to the tourism industry; and how can companies benefit from this knowledge?",

author = "Daniela Freund and \{Ouro Villaravid\}, Alfredo and \{Valls Gim{\'e}nez\}, \{Jos{\'e} Francisco\}",

year = "2012",

month = may,

day = "31",

language = "English",

note = "2nd AHTMM Conference 2012 ; Conference date: 31-05-2012 Through 03-06-2012",

}

TY - CONF

T1 - Analysis of social media platforms and their potential value for the tourism industry

AU - Freund, Daniela

AU - Ouro Villaravid, Alfredo

AU - Valls Giménez, José Francisco

PY - 2012/5/31

Y1 - 2012/5/31

N2 - This paper investigates the use of social media platforms and their value for companies in the tourism industry. The analysis shows the value these platforms provide by focusing on communication facilities, brand exposure, traffic generation, web positioning, content, e-commerce functionalities, activities, and overall usability. This paper aims to answer the questions: how do social media networks add value to the tourism industry; and how can companies benefit from this knowledge?

AB - This paper investigates the use of social media platforms and their value for companies in the tourism industry. The analysis shows the value these platforms provide by focusing on communication facilities, brand exposure, traffic generation, web positioning, content, e-commerce functionalities, activities, and overall usability. This paper aims to answer the questions: how do social media networks add value to the tourism industry; and how can companies benefit from this knowledge?

M3 - Contribution

T2 - 2nd AHTMM Conference 2012

Y2 - 31 May 2012 through 3 June 2012

ER -

Analysis of social media platforms and their potential value for the tourism industry

Abstract

Conference

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