@inproceedings{7abccacaba804090b84b2ea6cd192926,
title = "An Application to Measure Consensus on Customers' Ratings Using Hesitant Fuzzy Linguistic Term Sets",
abstract = "In this study, we propose a methodology using hesitant fuzzy linguistic term sets to aggregate rating values. The main idea is to define an integrated methodology for collaborative platforms involving individuals that use the same set of linguistic terms with different semantics. The objective is to fuse the opinions of different profiles of reviewers or customers when assessing an alternative. The proposed approach allows considering previous assessments to give personalized meaning to a set of linguistic terms. To this end, the concepts of linguistic perceptual maps and projections among perceptual maps are introduced to model and aggregate reviewers' different profiles. Finally, we compute a measure of consensus to capture the agreement among reviewers' opinions. All these concepts are applied in a real case example of rating books from Amazon to demonstrate the potential of the methodology in facilitating the evaluation and comparison of different alternatives. Using our methodology, the degree of consensus among customers can be used to rate in a more precise way the books before recommendation.",
keywords = "Consensus measurement, Customers' profiles, Hesitant Fuzzy Linguistic Terms Sets, Rating scales",
author = "Walaa Abuasaker and Jennifer Nguyen and N{\'u}ria Agell and Ruiz, \{Francisco J.\} and M{\'o}nica S{\'a}nchez",
note = "Publisher Copyright: {\textcopyright} 2023 The Authors.; 25th International Conference of the Catalan Association for Artificial Intelligence, CCIA 2023 ; Conference date: 25-10-2023 Through 27-10-2023",
year = "2023",
month = oct,
day = "19",
doi = "10.3233/FAIA230698",
language = "English",
series = "Frontiers in Artificial Intelligence and Applications",
publisher = "IOS Press BV",
pages = "291--300",
editor = "Ismael Sanz and Raquel Ros and Jordi Nin",
booktitle = "Artificial Intelligence Research and Development - Proceedings of the 25th International Conference of the Catalan Association for Artificial Intelligence",
address = "Netherlands",
}