Abstract
ALTRO is a company founded in Manresa in 1989, specialising in bathroom furniture and complements. When the interview for this case study took place (2009), it had merged with SUPERGRIF, a tap manufacturer, less than a year before, and the building sector was immersed in a huge crisis, with a sales decrease of over 40 %. This case describes the projects that led to the merger of both companies, and one case in particular: the TOTS system, inspired by the principles of 'universal design' or 'design for all'. This case can also be used to capture the importance of corporate culture in design strategies.
| Original language | English |
|---|---|
| Publication status | Published - 1 Sept 2009 |
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