Advances in Digital Marketing and eCommerce: Second International Conference, 2021

Francisco J Martinez-López; D. Lopez-Lopez

doi:10.1007/978-3-030-76520-0

Advances in Digital Marketing and eCommerce: Second International Conference, 2021

Francisco J Martinez-López (Editor)
, D. Lopez-Lopez (Editor)

Research output: Book › peer-review

Abstract

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Original language	Undefined/Unknown
Place of Publication	Switzerland
Publisher	Springer Nature
Number of pages	336
Edition	2021
ISBN (Electronic)	978-3-030-76520-0
DOIs	https://doi.org/10.1007/978-3-030-76520-0
Publication status	Published - 2021
Event	2nd Digital Marketing and eCommerce Conference, DMeC 2021 - Barcelona, Spain Duration: 29 Jun 2021 → 30 Jun 2021

Publication series

Name	DMEC: Digital Marketing & eCommerce Conference
Publisher	Springer Nature
Volume	2021
ISSN (Print)	2198-7246

Keywords

Digital transformation
eCommerce resarch
Social web technology
Social commerce
Psychological and behavioral marketing

Access to Document

10.1007/978-3-030-76520-0

Cite this

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