Ads that don’t overstep: How to make sure you don’t take personalization too far

Leslie K. John, Tami Kim, Kate Barasz

Research output: Indexed journal article Articlepeer-review

6 Citations (Scopus)
Original languageEnglish
Pages (from-to)62-69
Number of pages8
JournalHarvard Business Review
Volume95
Issue number4
Publication statusPublished - 2017
Externally publishedYes

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