Ads that don’t overstep: How to make sure you don’t take personalization too far

Leslie K. John, Tami Kim, K. Barasz

Research output: Indexed journal article › Article › peer-review

8 Citations (Scopus)

Cite this

@article{612a454ac3fc46a487cc505a7acb27b8,

title = "Ads that don{\textquoteright}t overstep: How to make sure you don{\textquoteright}t take personalization too far",

author = "John, {Leslie K.} and Tami Kim and K. Barasz",

year = "2017",

language = "English",

volume = "95",

pages = "62--69",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "4",

}

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T1 - Ads that don’t overstep

T2 - How to make sure you don’t take personalization too far

AU - John, Leslie K.

AU - Kim, Tami

AU - Barasz, K.

PY - 2017

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VL - 95

SP - 62

EP - 69

JO - Harvard Business Review

JF - Harvard Business Review

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