Acing Value-Based Sales

M. Bertini, Oded Koenigsberg, Todd Snelgrove

Research output: Indexed journal article Article

Abstract

To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.
Original languageEnglish
Pages (from-to)52-57
JournalMIT Sloan Management Review
Volume65
Issue number4
Publication statusPublished - 11 Jun 2024

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