A Vision of Impact Through Technological Change from Institutional Logic: The Telefonica Case

Josep Sunol; Francesc Miralles; Andreu Vea

doi:10.1109/HISTELCON56357.2023.10366029

A Vision of Impact Through Technological Change from Institutional Logic: The Telefonica Case

Josep Sunol
, Francesc Miralles
, Andreu Vea

Research output: Book chapter › Conference contribution › peer-review

Abstract

Telefonica in the 70s, the PTT of Spain, which operated as a monopoly, began an institutional transformation due to the commitment to the transmission of data by switching packets. The study has been carried out from the perspective of institutional logic, to understand the effects of technological change based on the elements that shape the structure of the company, considering the process that led to the creation of a new methodology with the creation of the Computer Department, with its own institutional logic, foreign to Telefonica's Central Departments. With this strategy it became the world's first operator, which commercially offered this service to its customers.

Original language	English
Title of host publication	HISTELCON 2023 - 2023 IEEE History of Electrotechnology Conference, Proceedings
Publisher	IEEE
Pages	147-151
Number of pages	5
ISBN (Electronic)	979-8-3503-3464-7
DOIs	https://doi.org/10.1109/HISTELCON56357.2023.10366029
Publication status	Published - 2023
Event	8th IEEE History of Electrotechnology Conference (IEEE HISTELCON) - Florence, Italy Duration: 7 Sept 2023 → 9 Sept 2023

Publication series

Name	HISTELCON 2023 - 2023 IEEE History of Electrotechnology Conference, Proceedings

Conference

Conference	8th IEEE History of Electrotechnology Conference (IEEE HISTELCON)
Country/Territory	Italy
City	Florence
Period	7/09/23 → 9/09/23

Keywords

Circuit
Institutional Logic
Methodology
Package
PTT
RETD
RSAN
Switching

Access to Document

10.1109/HISTELCON56357.2023.10366029

Cite this

Sunol, J., Miralles, F., & Vea, A. (2023). A Vision of Impact Through Technological Change from Institutional Logic: The Telefonica Case. In HISTELCON 2023 - 2023 IEEE History of Electrotechnology Conference, Proceedings (pp. 147-151). (HISTELCON 2023 - 2023 IEEE History of Electrotechnology Conference, Proceedings). IEEE. https://doi.org/10.1109/HISTELCON56357.2023.10366029

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abstract = "Telefonica in the 70s, the PTT of Spain, which operated as a monopoly, began an institutional transformation due to the commitment to the transmission of data by switching packets. The study has been carried out from the perspective of institutional logic, to understand the effects of technological change based on the elements that shape the structure of the company, considering the process that led to the creation of a new methodology with the creation of the Computer Department, with its own institutional logic, foreign to Telefonica's Central Departments. With this strategy it became the world's first operator, which commercially offered this service to its customers.",

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author = "Josep Sunol and Francesc Miralles and Andreu Vea",

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Sunol, J, Miralles, F & Vea, A 2023, A Vision of Impact Through Technological Change from Institutional Logic: The Telefonica Case. in HISTELCON 2023 - 2023 IEEE History of Electrotechnology Conference, Proceedings. HISTELCON 2023 - 2023 IEEE History of Electrotechnology Conference, Proceedings, IEEE, pp. 147-151, 8th IEEE History of Electrotechnology Conference (IEEE HISTELCON), Florence, Italy, 7/09/23. https://doi.org/10.1109/HISTELCON56357.2023.10366029

A Vision of Impact Through Technological Change from Institutional Logic: The Telefonica Case. / Sunol, Josep; Miralles, Francesc; Vea, Andreu.
HISTELCON 2023 - 2023 IEEE History of Electrotechnology Conference, Proceedings. IEEE, 2023. p. 147-151 (HISTELCON 2023 - 2023 IEEE History of Electrotechnology Conference, Proceedings).

Research output: Book chapter › Conference contribution › peer-review

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A Vision of Impact Through Technological Change from Institutional Logic: The Telefonica Case

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