A Systematic Literature Review on Conversational AI’s Influence in Consumer Behavior

Marc Bara Iniesta; D. Lopez-Lopez

doi:10.1007/978-3-031-78238-1_3

A Systematic Literature Review on Conversational AI’s Influence in Consumer Behavior

Marc Bara Iniesta
, D. Lopez-Lopez

Research output: Book chapter › Conference contribution › peer-review

3 Citations (Scopus)

Abstract

In the dynamic realm of digital marketing, the integration of conversational artificial intelligence (AI) has emerged as a pivotal force reshaping consumer behaviors and market strategies. This paper presents a comprehensive overview of the research landscape surrounding conversational AI’s influence on consumer decision-making processes. Through a systematic literature review (SLR), we meticulously analyze a diverse array of scholarly works, providing insights into the temporal, disciplinary, and geographical dimensions of this burgeoning field. Furthermore, we discuss the implications of highly cited research and identify emergent trends, shedding light on critical gaps and future directions for scholarly inquiry. Our findings underscore the transformative potential of conversational AI in driving strategic marketing initiatives and enhancing consumer experiences in the digital age.

Original language	English
Title of host publication	Decision Sciences, Dsa Isc 2024, Pt I
Editors	AA Juan, J Faulin, D Lopez-Lopez
Publisher	Springer
Pages	27-39
Number of pages	13
Volume	14778
ISBN (Electronic)	978-3-031-78238-1
ISBN (Print)	9783031782374
DOIs	https://doi.org/10.1007/978-3-031-78238-1_3
Publication status	Published - 31 Jan 2025

Publication series

Name	Lecture Notes In Computer Science

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

Consumer Behavior
Consumer Decision-Making
Consumer influence
Conversational AI
Digital Marketing
Strategic Marketing
Systematic Literature Review

Access to Document

10.1007/978-3-031-78238-1_3

Cite this

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title = "A Systematic Literature Review on Conversational AI{\textquoteright}s Influence in Consumer Behavior",

abstract = "In the dynamic realm of digital marketing, the integration of conversational artificial intelligence (AI) has emerged as a pivotal force reshaping consumer behaviors and market strategies. This paper presents a comprehensive overview of the research landscape surrounding conversational AI{\textquoteright}s influence on consumer decision-making processes. Through a systematic literature review (SLR), we meticulously analyze a diverse array of scholarly works, providing insights into the temporal, disciplinary, and geographical dimensions of this burgeoning field. Furthermore, we discuss the implications of highly cited research and identify emergent trends, shedding light on critical gaps and future directions for scholarly inquiry. Our findings underscore the transformative potential of conversational AI in driving strategic marketing initiatives and enhancing consumer experiences in the digital age.",

keywords = "Consumer Behavior, Consumer Decision-Making, Consumer influence, Conversational AI, Digital Marketing, Strategic Marketing, Systematic Literature Review",

author = "Iniesta, \{Marc Bara\} and D. Lopez-Lopez",

note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.",

year = "2025",

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doi = "10.1007/978-3-031-78238-1\_3",

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volume = "14778",

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editor = "AA Juan and J Faulin and D Lopez-Lopez",

booktitle = "Decision Sciences, Dsa Isc 2024, Pt I",

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T1 - A Systematic Literature Review on Conversational AI’s Influence in Consumer Behavior

AU - Iniesta, Marc Bara

AU - Lopez-Lopez, D.

N1 - Publisher Copyright: © The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.

PY - 2025/1/31

Y1 - 2025/1/31

N2 - In the dynamic realm of digital marketing, the integration of conversational artificial intelligence (AI) has emerged as a pivotal force reshaping consumer behaviors and market strategies. This paper presents a comprehensive overview of the research landscape surrounding conversational AI’s influence on consumer decision-making processes. Through a systematic literature review (SLR), we meticulously analyze a diverse array of scholarly works, providing insights into the temporal, disciplinary, and geographical dimensions of this burgeoning field. Furthermore, we discuss the implications of highly cited research and identify emergent trends, shedding light on critical gaps and future directions for scholarly inquiry. Our findings underscore the transformative potential of conversational AI in driving strategic marketing initiatives and enhancing consumer experiences in the digital age.

AB - In the dynamic realm of digital marketing, the integration of conversational artificial intelligence (AI) has emerged as a pivotal force reshaping consumer behaviors and market strategies. This paper presents a comprehensive overview of the research landscape surrounding conversational AI’s influence on consumer decision-making processes. Through a systematic literature review (SLR), we meticulously analyze a diverse array of scholarly works, providing insights into the temporal, disciplinary, and geographical dimensions of this burgeoning field. Furthermore, we discuss the implications of highly cited research and identify emergent trends, shedding light on critical gaps and future directions for scholarly inquiry. Our findings underscore the transformative potential of conversational AI in driving strategic marketing initiatives and enhancing consumer experiences in the digital age.

KW - Consumer Behavior

KW - Consumer Decision-Making

KW - Consumer influence

KW - Conversational AI

KW - Digital Marketing

KW - Strategic Marketing

KW - Systematic Literature Review

UR - https://www.scopus.com/pages/publications/85219178126

U2 - 10.1007/978-3-031-78238-1_3

DO - 10.1007/978-3-031-78238-1_3

M3 - Conference contribution

SN - 9783031782374

VL - 14778

T3 - Lecture Notes In Computer Science

SP - 27

EP - 39

BT - Decision Sciences, Dsa Isc 2024, Pt I

A2 - Juan, AA

A2 - Faulin, J

A2 - Lopez-Lopez, D

PB - Springer

ER -

A Systematic Literature Review on Conversational AI’s Influence in Consumer Behavior

Abstract

Publication series

UN SDGs

Keywords

Access to Document

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