@inproceedings{61151eab1b1842298164db64252af981,
title = "A Systematic Literature Review on Conversational AI{\textquoteright}s Influence in Consumer Behavior",
abstract = "In the dynamic realm of digital marketing, the integration of conversational artificial intelligence (AI) has emerged as a pivotal force reshaping consumer behaviors and market strategies. This paper presents a comprehensive overview of the research landscape surrounding conversational AI{\textquoteright}s influence on consumer decision-making processes. Through a systematic literature review (SLR), we meticulously analyze a diverse array of scholarly works, providing insights into the temporal, disciplinary, and geographical dimensions of this burgeoning field. Furthermore, we discuss the implications of highly cited research and identify emergent trends, shedding light on critical gaps and future directions for scholarly inquiry. Our findings underscore the transformative potential of conversational AI in driving strategic marketing initiatives and enhancing consumer experiences in the digital age.",
keywords = "Consumer Behavior, Consumer Decision-Making, Consumer influence, Conversational AI, Digital Marketing, Strategic Marketing, Systematic Literature Review",
author = "Iniesta, {Marc Bara} and D. Lopez-Lopez",
note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.",
year = "2025",
month = jan,
day = "31",
doi = "10.1007/978-3-031-78238-1_3",
language = "English",
isbn = "9783031782374",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer",
pages = "27--39",
editor = "Juan, {Angel A.} and Javier Faulin and David Lopez-Lopez",
booktitle = "Decision Sciences - 2nd Decision Science Alliance International Summer Conference, DSA ISC 2024, Proceedings",
address = "United States",
}
