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A Fuzzy Learning Method to Segment Visitors of a Tourist Attraction

  • Jennifer Nguyen
  • , Albert Armisen
  • , German Sánchez-Hernández
  • , N. Agell
  • , Cecilio Angulo*
  • *Corresponding author for this work

Research output: Book chapterConference contributionpeer-review

Abstract

We propose in this paper a method which segments demographic and contextual attributes of tourists when visiting an attraction. Clustering patterns based on categorical attributes can be challenging as it is difficult to define a distance between two categorical attributes where a natural order does not exist. Our proposed measure, based on a fuzzy aggregation operator, can be easily implemented in a hierarchical agglomerative clustering algorithm. The method has been implemented in a particular tourist attraction example with 2937 visitors.

Original languageEnglish
Title of host publicationArtificial Intelligence Research and Development
Subtitle of host publicationCurrent Challenges, New Trends and Applications
EditorsZoe Falomir, Enric Plaza, Karina Gibert
PublisherIOS Press
Pages96-105
Number of pages10
ISBN (Print)9781614999171
DOIs
Publication statusPublished - 2018
Externally publishedYes

Publication series

NameFrontiers in Artificial Intelligence and Applications
Volume308
ISSN (Print)0922-6389

Keywords

  • Clustering
  • Fuzzy
  • Satisfaction
  • Tourism

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