Abstract
The paper explores the role of corporate culture in design oriented companies. The most significative contribution of the study is that conducts a comparative study of the corporate culture of design oriented companies in different countries, thus adding a cross-cultural approach to the research subject.
Original language | English |
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Publication status | Published - 16 Jan 2008 |
Event | 2008 AMS Annual Conference - Duration: 16 Jan 2008 → 19 Jan 2008 |
Conference
Conference | 2008 AMS Annual Conference |
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Period | 16/01/08 → 19/01/08 |