Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 2 Zero Hunger -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Promoting Circular Economy: Understanding the Barriers, Motivations, and Risks Behind Sustainable Consumption
Jiménez-asenjo De Pedro, N. (PI), Garnelo Gómez, I. (Researcher), Matute Vallejo, J. (Researcher), Ying Ni, Y. (Researcher), Schwarz, M. (Researcher) & Radi, A. (Researcher)
1/01/25 → 31/12/25
Project: Internal grants/own calls › Internal Projects Grants
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NEUROSOLV: Neuromarketing Solutions: Advancing Neuromarketing Services to generate value for the Catalán business ecosystem
Matute Vallejo, J. (PI), Meyer, J. H. (Researcher), Derqui Zaragoza, M. B. (Researcher), Jiménez-asenjo De Pedro, N. (Researcher), Schwarz, M. (Researcher), Viver Puig , R. (Researcher), Vallmitjana Palau , N. (Researcher) & Ying Ni, Y. (Researcher)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/02/24 → 31/07/24
Project: Research Grants › Knowledge and technology transfer
Research output
- 3 Article
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Advancing Sustainable Consumption in the Green Skincare Sector: Examining Celebrity Endorsements Through the Theory of Planned Behavior and Source Credibility Theory
Ni, Y., Tu, G., Su, Y. X., Matute, J. & Derqui, B., Apr 2026, In: Sustainable Development. 34, 2, p. 1936-1951 16 p.Research output: Indexed journal article › Article › peer-review
Open Access -
From risk to action: how perceived risks and cultural dynamics drive surplus food purchases in China and Spain
Ying Ni, Y., Derqui, B. & Matute, J., Sept 2025, In: Resources, Conservation and Recycling. 223, 13 p., 108533.Research output: Indexed journal article › Article › peer-review
1 Citation (Scopus) -
Surplus food commercialization in China: an attitude-behaviour-context based strategy for food waste reduction in the retail and hospitality sectors
Ying Ni, Y., Matute, J. & Derqui, B., 15 Dec 2025, In: British Food Journal. 127, 13, p. 580-605 26 p.Research output: Indexed journal article › Article › peer-review
Open Access