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Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Gender Representation and Stereoyping in TV Advertising
Pocchiari, M. (PI)
1/01/25 → 31/12/25
Project: Internal grants/own calls › Internal Projects Grants
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ESADE D3: Institute for Data-Driven Decisions
Agell Jané, N. (PI), Barasz, K. N. (Researcher), Bertini, M. (Researcher), Casabayó Bonás, M. (Researcher), Cuneo Zuñiga, A. (Researcher), De Langhe, B. (Researcher), Evangelidis, I. (Researcher), Fronte, P. (Researcher), Galli, M. (Researcher), Iglesias Bedós, O. (Researcher), Kozah, A. E. (Researcher), Mavrommatis, A. (Researcher), Mostafavi, S. (Researcher), Nguyen, J. (PI), Nin Guerrero, J. (Researcher), Held, I. (Researcher), Rovira Llobera, X. (Researcher), Simonsohn Wessel, U. (Researcher), Torrens Arnal, M. (Researcher), Unceta Mendieta, I. (Researcher), Valenzuela Martínez, A. (Researcher), Prat Pubill, Q. (Researcher), Zacharaki, K. (Researcher), Schoenmueller, V. (Researcher), Rodriguez Serrano, J. A. (Researcher), Lopez Lopez, D. (Researcher), Sanchez-Hernandez, G. (Researcher), Fridman, A. (Researcher) & Pocchiari, M. (Researcher)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/22 → 30/06/25
Project: Research Groups and Network Grants › Research Groups
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Online reviews: A literature review and roadmap for future research
Pocchiari, M., Proserpio, D. & Dover, Y., Jun 2025, In: International Journal of Research in Marketing. 42, 2, p. 275-297 23 p., 2.Research output: Indexed journal article › Review › peer-review
29 Citations (Scopus) -
Review Updating: How consumers can change their mind
Dover, Y., Schoenmueller, V. B. & Pocchiari, M., 7 Jun 2023.Research output: Conference paper › Contribution