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Dive into the research topics where Marco Bertini is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Projects
- 2 Finished
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ESADE D3: Institute for Data-Driven Decisions
Agell Jane, N. (PI), Barasz, K. N. (Researcher), Bertini, M. (Researcher), Casabayó Bonás, M. (Researcher), Cuneo, A. (Researcher), De Langhe, B. (Researcher), Evangelidis, I. (Researcher), Fronte, P. (Researcher), Galli Brané, M. (Researcher), Iglesias Bedós, O. (Researcher), Kozah, A. E. (Researcher), Mavrommatis, A. (Researcher), Mostafavi, S. (Researcher), Nguyen, J. (PI), Nin Guerrero, J. (Researcher), Held, I. (Researcher), Rovira Llobera, X. (Researcher), Simonsohn Wessel, U. (Researcher), Torrens Arnal, M. (Researcher), Unceta Mendieta, I. (Researcher), Valenzuela Martinez, A. (Researcher), Prat Pubill, Q. (Researcher), Zacharaki, K. (Researcher), Schoenmueller, V. (Researcher), Rodriguez Serrano, J. A. (Researcher), Lopez Lopez, D. (Researcher), Sanchez-Hernandez, G. (Researcher), Fridman, A. (Researcher) & Pocchiari, M. (Researcher)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/22 → 30/06/25
Project: Research Groups and Network Grants › Research Groups
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JUICE : Grup de recerca en Judgement and decisions in the market place
Agell Jane, N. (PI), Bertini, M. (Researcher), Casabayó Bonás, M. (Researcher), Iglesias Bedós, O. (Researcher), Rovira Llobera, X. (Researcher), Cuneo, A. (Researcher), De Langhe, B. (Researcher), Galli Brané, M. (Researcher), Carricano, M. (Researcher), Valenzuela Martinez, A. (Researcher), Evangelidis, I. (Researcher) & Nguyen, J. (Researcher)
1/01/17 → 31/12/21
Project: Research Groups and Network Grants › Research Groups
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Algorithmic pricing: Implications for marketing strategy and regulation
Spann, M., Bertini, M., Koenigsberg, O., Zeithammer, R., Aparicio, D., Chen, Y., Fantini, F., Jin, G. Z., Morwitz, V. G., Popkowski Leszczyc, P., Vitorino, M. A., Williams, G. Y. & Yoo, H., Jun 2026, In: International Journal of Research in Marketing. 43, 2, p. 560-579 20 p.Research output: Indexed journal article › Article › peer-review
Open Access12 Citations (Scopus) -
From Future to Venture: Turning Innovation Into Commercial Success
Bertini, M., 23 Jan 2026, In: Forbes.Research output: Indexed journal article › Article
Open Access -
John Lewis & Partners (A): Reviving A British Retail Icon
Cuneo Zuñiga, A., Bertini, M. & Koenigsberg, O., Jun 2026, 20 p.. No. CS-25-021, Jun 01, 2026. (Case collection)Research output: Case study
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Payback: Turning Customer Value Into Lasting Revenue
Bertini, M., Koenigsberg, O. & Ofek, E., 1 Nov 2026, John Wiley and Sons Inc. 272 p.Research output: Book › peer-review
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Should a Funeral Company Shift Its Business Model?
Cuneo Zuñiga, A., Bertini, M. & Avery, J., 1 May 2026, In: Harvard Business Review. 104, 3, p. 137-141 5 p.Research output: Indexed journal article › Article