Costa Guix, G.,
Mavrommatis, A.,
Vila Fernández-Santacruz, M. & Valdes, S.,
2017,
Advances in National Brand and Private Label Marketing - 4th International Conference 2017. Martínez-López, F. J., Martínez-López, F. J., Gázquez-Abad, J. C., Ailawadi, K. L. & Yagüe-Guillén, M. J. (eds.).
Springer Science and Business Media B.V.,
p. 201-210 10 p. (Springer Proceedings in Business and Economics).
Research output: Book chapter › Conference contribution › peer-review