Mar Vila Fernández-Santacruz

Research output

Research output per year 2008 2012 2014 2017 2024

• 32 Article
• 7 Contribution
• 2 Case study
• 1 Book
• 2 More
  • 1 Conference contribution
  • 1 Review

Research output per year

Research output per year

Search results

• 2024

  Post-Pandemic Shifts in Pro-Environmental Attitudes and Behaviors in a Marine Protected Area

  Vila Fernández-Santacruz, M. & Costa Guix, G., Sept 2024, In: Sustainability (Switzerland). 16, 17, 14 p., 7410.

  Research output: Indexed journal article › Article › peer-review

  Open Access

  • Environmental Attitude 100%
  • Post-Pandemic 100%
  • Leisure Activity 100%
  • Risk Perception 100%
  • Traumatic Event 100%

• ‘Small wins’: el camino a una cultura emprendedora

  Costa Guix, G. & Vila Fernández-Santacruz, M., Apr 2024, In: Harvard Deusto Management & Innovation. 64, p. 20-22

  Research output: Indexed journal article › Article › peer-review

  • Largo 100%
• 2023

  La oportunidad empresarial en la evolución de la orientación proecológica de los turistas: efectos de la pandemia COVID19 en el buceo en las Illes Medes

  Costa Guix, G. & Vila Fernández-Santacruz, M., 22 Mar 2023.

  Research output: Conference paper › Contribution

• Social sustainability reporting in European business schools

  Vila Fernández-Santacruz, M. & Moya, S., 26 Jan 2023, In: Sustainability Accounting, Management and Policy Journal. 14, 1, p. 242-264 23 p.

  Research output: Indexed journal article › Article › peer-review

  • Thematic Analysis 100%
  • Semistructured Interview 100%
  • Ethical Issue 100%
  • Business School 100%
  • Sustainability Reporting 100%
  5 Citations (Scopus)
• 2022

  Effect of Covid19 pandemic on the pro-ecological orientation of Scuba drivers in protected marine areas, empirical evidence from the Medes Islands

  Costa Guix, G. & Vila Fernández-Santacruz, M., 29 Sept 2022.

  Research output: Conference paper › Contribution

  • Participant Observation 100%
  • Marine Protected Area 100%
  • Scuba Diving 75%
  • Environmental Issues 50%
  • Ecotourism 50%
• 2021

  An ethnographic study of the motivations of foodstagrammer tourists

  Vila Fernández-Santacruz, M., Costa Guix, G. & Ellinger, E., May 2021, In: Journal of Sustainable Tourism. 29, 5, p. 813-828 16 p.

  Research output: Indexed journal article › Article › peer-review

  File

  • Instagram 100%
  • Ethnographic Study 100%
  • Socialization 50%
  • Tourist Experience 50%
  • Media Platform 50%
  21 Citations (Scopus)

  7 Downloads (Pure)

• Fomentar la cultura de la experimentación

  Abdelgawad, S. G. E., Camps, X., Costa Guix, G., Dimov, D., Esposito, M., Ferrás-Hernández, X., Ferrone, N., González PascualAlberto, Groth, O. J., Hassi, E., Navarro Sánchez, S. A., Pistrui, J., Tse, T., Vila Fernández-Santacruz, M. & Vilà, J., 1 Jul 2021, Harvard Deusto Business Review, p. 22-51.

  Research output: Not indexed journal article › Article
• 2020

  Consumo reactivo a un 'black swan'

  Costa Guix, G. & Vila Fernández-Santacruz, M., 1 Jul 2020, Cataluña Económica, p. 50-51.

  Research output: Not indexed journal article › Article

  • Sus 100%
  • Swan 100%
• 2018

  Brahms no vende: Casos prácticos: la Boston Symphony Orchestra y L'Auditori

  Costa Guix, G. & Vila Fernández-Santacruz, M., 1 Jan 2018, Harvard Deusto Management & Innovation, p. 10-19.

  Research output: Not indexed journal article › Article

  File
  3 Downloads (Pure)

• Collaborative relationships between manufacturers and retailers: A supply chain collaboration framework

  Costa Guix, G., Mavrommatis, A., Valdés Gandarillas, S. & Vila Fernández-Santacruz, M., 1 Feb 2018, Journal of Business and Economics, p. 148-154.

  Research output: Not indexed journal article › Article

  File

  • Specific Industry 100%
  • Human Resources 100%
  • Fast Moving Consumer Goods 100%
  • Supply Chain Management 100%
  • Spanish 20%
  1 Downloads (Pure)

• Influential factors in water planning for sustainable tourism destinations

  Vila Fernández-Santacruz, M., Afsordegan, A., Agell, N., Sánchez, M. & Costa Guix, G., 3 Jul 2018, In: Journal of Sustainable Tourism. 26, 7, p. 1241-1256 16 p.

  Research output: Indexed journal article › Article › peer-review

  File

  • Tourism Destination 100%
  • Corporate Social Responsibility 28%
  • Managers 20%
  • Social Economics 14%
  • Environmental Economics 14%
  23 Citations (Scopus)

  3 Downloads (Pure)
• 2017

  Collaborative Relationships Between Manufacturers and Retailers: A Supply Chain Collaboration Framework

  Costa Guix, G., Mavrommatis, A., Vila Fernández-Santacruz, M. & Valdes, S., 2017, Advances in National Brand and Private Label Marketing - 4th International Conference 2017. Martínez-López, F. J., Martínez-López, F. J., Gázquez-Abad, J. C., Ailawadi, K. L. & Yagüe-Guillén, M. J. (eds.). Springer Science and Business Media B.V., p. 201-210 10 p. (Springer Proceedings in Business and Economics).

  Research output: Book chapter › Conference contribution › peer-review

  • Specific Industry 100%
  • Human Resources 100%
  • Fast Moving Consumer Goods 100%
  • Supply Chain Management 100%
  • Spanish 20%
  1 Citation (Scopus)

• Collaborative relationships between manufacturers and retailers: A supply chain collaboration framework

  Costa Guix, G., Mavrommatis, A., Valdés Gandarillas, S. & Vila Fernández-Santacruz, M., 28 Jun 2017.

  Research output: Conference paper › Contribution

  File

  • Specific Industry 100%
  • Human Resources 100%
  • Fast Moving Consumer Goods 100%
  • Supply Chain Management 100%
  • Spanish 20%

• Del CMO al CEO. El impacto de la transformación digital

  Costa Guix, G. & Vila Fernández-Santacruz, M., 1 Jun 2017, Harvard Deusto Business Review, 268, p. 19-27.

  Research output: Not indexed journal article › Article

  File
  5 Downloads (Pure)

• Length of stay and daily tourist expenditure: A joint analysis

  Aguiló, E., Rosselló, J. & Vila Fernández-Santacruz, M., 1 Jan 2017, In: Tourism Management Perspectives. 21, p. 10-17 8 p.

  Research output: Indexed journal article › Article › peer-review

  • Beverages 100%
  • Tourism Management 100%
  • Decomposition Analysis 100%
  • Specific Industry 100%
  70 Citations (Scopus)
• 2016

  Brahms no vende. Casos prácticos: la Boston Symphony Orchestra y L'Auditori

  Costa Guix, G. & Vila Fernández-Santacruz, M., 1 Nov 2016, In: Harvard Deusto Business Review. 261, p. 72-82

  Research output: Indexed journal article › Article › peer-review

  File
  1 Downloads (Pure)

• Contrasting views on Antarctic tourism: 'Last chance tourism' or 'ambassadorship' in the last of the wild

  Vila Fernández-Santacruz, M., Costa Guix, G., Angulo-Preckler, C., Sarda, R. & Avila, C., 16 Jan 2016, In: Journal of Cleaner Production. 111, p. 451-460 10 p.

  Research output: Indexed journal article › Article › peer-review

  File

  • Self-Regulation 100%
  • Tour Operator 100%
  • Autoregulation 100%
  • Antarctic Region 100%
  • Stakeholder Engagement 100%
  43 Citations (Scopus)

  3 Downloads (Pure)

• Towards sustainable tourism: What factors most influence decision makers in water-energy planning?

  Afsordegan Arayeh, Agell, N., Costa Guix, G., Sánchez SolerMónica & Vila Fernández-Santacruz, M., 12 Jul 2016.

  Research output: Conference paper › Contribution

  • Water Reuse 100%
  • Water Consumption 100%
  • Landscape Design 100%
  • Environmental Impact 100%
  • Air Quality 100%
• 2015

  El societal Marketing: marketing de valor social y económico

  Translated title of the contribution: The Societal Marketing: Marketing with Social and Economic ValueCosta Guix, G. & Vila Fernández-Santacruz, M., Feb 2015, Boletín de Estudios Económicos, 70, 215, p. 201-216 12 p.

  Research output: Not indexed journal article › Article

  • Economic Value 100%
  • Marketing 100%

• Exploration of the interaction between spirituality and market orientation: Causes and effects on managers

  Casabayó, M., Costa Guix, G. & Vila Fernández-Santacruz, M., 23 Apr 2015.

  Research output: Conference paper › Contribution

  • Market Orientation 100%
  • Cause and Effect 100%
  • Job Satisfaction 50%
  • Marketing Strategy 50%
  • Meaning at Work 50%
• 2014

  Do implicit prices for hotels and second homes show differences in tourists' valuation for public attributes for each type of accommodation facility?

  Saló, A., Garriga, A., Rigall-I-Torrent, R., Vila Fernández-Santacruz, M. & Fluvià, M., Jan 2014, In: International Journal of Hospitality Management. 36, p. 120-129 10 p.

  Research output: Indexed journal article › Article › peer-review

  • Natural Environment 100%
  • Second Home 100%
  • Vacation Home 100%
  • Government Policy 50%
  • Cultural Heritage 50%
  39 Citations (Scopus)

• El márketing y la dimensión social de las marcas: ¿queremos ser gamechangers?

  Costa Guix, G. & Vila Fernández-Santacruz, M., 1 Nov 2014, Harvard Deusto Business Review, p. 56-62.

  Research output: Not indexed journal article › Article

• España como marca: toca mejorar el país

  Costa Guix, G. & Vila Fernández-Santacruz, M., 1 Jan 2014, Directivos y Empresas Siglo XXI, p. 90-92.

  Research output: Not indexed journal article › Article

• Shared value: cómo compartir el valor creado para generar una nueva ventaja competitiva

  Costa Guix, G. & Vila Fernández-Santacruz, M., 1 Jan 2014, Harvard Deusto Business Review, p. 46-56.

  Research output: Not indexed journal article › Article

• Sustainable marketing: An exploratory study of the perceptions of marketing managers in international Spanish hotels

  Costa Guix, G. & Vila Fernández-Santacruz, M., 15 Sept 2014, Journal of Management for Global Sustainability, p. 1-22.

  Research output: Not indexed journal article › Article
• 2013

  De líderes empresariales que deben juzgar a sus clientes

  Costa Guix, G. & Vila Fernández-Santacruz, M., 1 Nov 2013, Directivos y Empresas Siglo XXI, p. 76-77.

  Research output: Not indexed journal article › Article

• Marketing social corporativo en el sector hostelero: una revisión sistemática

  Translated title of the contribution: Corporate social marketing in the hospitality industry: a systematic reviewCosta Guix, G., Valdés Gandarillas, S. & Vila Fernández-Santacruz, M., 15 Dec 2013, Apuntes de Ciencia & Sociedad, p. 159-164.

  Research output: Not indexed journal article › Article

  • Systematic Review 100%
  • Social Marketing 100%
  • Specific Industry 100%
  • Competitive Advantage 50%
  • Environmental Issues 25%
• 2012

  Arguments in favor of taxing tourism: The Lanzarote case study

  Josep, B., Pazienza, P. & Vila Fernández-Santacruz, M., 2012, In: Tourismos. 7, 2, p. 401-416 16 p.

  Research output: Indexed journal article › Article › peer-review

  • Government Policy 100%
  • Research Focus 100%
  • Financial Resources 100%
  • Impacts of Tourism 100%
  • Destination Management 100%
  2 Citations (Scopus)

• Boston - Barcelona

  Costa Guix, G., de Ritis, A. & Vila Fernández-Santacruz, M., 1 Oct 2012

  Research output: Case study

  • Managers 100%
  • Market 33%
  • Institution 33%

• Combining research techniques to improve quality service in hospitality

  Vila Fernández-Santacruz, M., Rovira Llobera, X., Costa Guix, G. & Santoma, R., Apr 2012, In: Quality and Quantity. 46, 3, p. 795-812 18 p.

  Research output: Indexed journal article › Review › peer-review

  • Scientific Methods 100%
  • Qualitative Methodology 100%
  • Concept Mapping 100%
  • Hotels 100%
  • Subjectivity 33%
  3 Citations (Scopus)

• Differences in seasonal price patterns among second home rentals and hotels: Empirical evidence and practical implications

  Saló, A., Garriga, A., Rigall-I-Torrent, R., Vila Fernández-Santacruz, M. & Sayeras Maspera, J., Aug 2012, In: Tourism Economics. 18, 4, p. 731-747 17 p.

  Research output: Indexed journal article › Article › peer-review

  • Second Home 100%
  • Seasonality 100%
  • Spain 50%
  • Pricing 25%
  • Price Index 25%
  16 Citations (Scopus)

• Estrategias de fidelización: la conveniencia se impone

  Costa Guix, G. & Vila Fernández-Santacruz, M., 1 May 2012, Código 84: la Revista de AECOC, p. 60-66.

  Research output: Not indexed journal article › Article

• Innovative practices in the spanish hotel industry

  Vila Fernández-Santacruz, M., Enz, C. & Costa Guix, G., Feb 2012, In: Cornell Hospitality Quarterly. 53, 1, p. 75-85 11 p.

  Research output: Indexed journal article › Article › peer-review

  • Spanish 100%
  • Luxuries 100%
  • Spain 100%
  • Hotel Industry 100%
  • Case Study 100%
  64 Citations (Scopus)

• Midiendo y optimizando los resultados

  Costa Guix, G. & Vila Fernández-Santacruz, M., 1 Nov 2012, Harvard Deusto Márketing y Ventas, p. 22-29.

  Research output: Not indexed journal article › Article
• 2011

  L'auditori

  Costa Guix, G., Verdú Hernández, L. & Vila Fernández-Santacruz, M., 1 Nov 2011

  Research output: Case study

• Nuevos modelos de comercio: tendencias y factores de éxito

  Costa Guix, G. & Vila Fernández-Santacruz, M., 1 Jan 2011, Harvard Deusto Márketing y Ventas, p. 40-44.

  Research output: Not indexed journal article › Article

• Un cliente, diversas vías de venta

  Costa Guix, G. & Vila Fernández-Santacruz, M., 1 Jul 2011, ESADE Alumni, p. 34-39.

  Research output: Not indexed journal article › Article
• 2010

  Innovative practices in the Spanish hotel industry

  Costa Guix, G., Santomà Vicens, R. & Vila Fernández-Santacruz, M., 1 Jun 2010.

  Research output: Conference paper › Contribution

  • Spanish 100%
  • Hotel Industry 100%
  • Specific Industry 100%
  • Large City 33%
  • Spain 33%

• No hay mal que por bien no venga

  Costa Guix, G. & Vila Fernández-Santacruz, M., 1 Feb 2010, Savia. Revista de Economía y Gestión de Viajes, p. 6-7.

  Research output: Not indexed journal article › Article

  • Christmas 100%
  • Learning Process 100%

• The creation and use of scorecards in tourism planning: A Spanish example

  Vila Fernández-Santacruz, M., Costa Guix, G. & Rovira Llobera, X., Apr 2010, In: Tourism Management. 31, 2, p. 232-239 8 p.

  Research output: Indexed journal article › Article › peer-review

  • Spanish 100%
  • Strategic Planning 100%
  • Balanced Scorecard 100%
  • Tourism Policy 100%
  • Sustainable Development 50%
  46 Citations (Scopus)
• 2009

  Marketing de recesión: entre la ansiedad y la "neomodestia"

  Costa Guix, G. & Vila Fernández-Santacruz, M., 1 May 2009, Harvard Deusto Márketing y Ventas, p. 44-49.

  Research output: Not indexed journal article › Article
• 2008

  Determinación de los aspectos de gestión que llevarán a una cadena hotelera a mejorar la calidad de su servicio

  Batallé Descals, P., Costa Guix, G., Rovira Llobera, X., Santomà Vicens, R. & Vila Fernández-Santacruz, M., 1 Sept 2008, Leadership. Revista de Circulación Internacional, p. 1-15.

  Research output: Not indexed journal article › Article

  • Mayors 100%
  • Concept Mapping 100%
  • Sons 100%
  • Focus Group 50%

• Elementos de gestión que llevarán a una cadena hotelera a mejorar la calidad de su servicio

  Costa Guix, G., Santomà Vicens, R. & Vila Fernández-Santacruz, M., 21 May 2008.

  Research output: Conference paper › Contribution

  • mismo 100%
  • Originales 100%
  • Concept Mapping 100%
  • Sons 100%
  • Notum 50%

• Fenómeno low cost: el impacto en el factor precio

  Costa Guix, G., Fernández Ester, Halle Bruno, Moll de Alba Mendoza, I., Montaña Matosas, J., Sureda Pascual, J., Torrecilla Gumbau, C., Valls Giménez, J. F., Vila Fernández-Santacruz, M., Alfaro Faus, M. & Losada Marrodán, C., 1 May 2008, 192 p.

  Research output: Book