Research output per year
Research output per year
- 33 results
Search results
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2013
Effects of brand identification in consumer-brand relationships
Francisco-Maffezzolli, E. C., Montaña Matosas, J. & Muller Prado, P. H., 4 Jun 2013.Research output: Conference paper › Contribution
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2011
Estrategias empresariales basadas en el concepto 'diseño para todos' como ventaja competitiva. El caso de estudio 'FGC, unos ferrocarriles para todos'
Moll de Alba Mendoza, I. & Montaña Matosas, J., 20 Jan 2011.Research output: Conference paper › Contribution
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Multiple dimensions of brand identification. Exploring new links among consumer and brands
Francisco-Maffezzolli, E. C., Moll de Alba Mendoza, I., Montaña Matosas, J. & Muller Prado, P. H., 4 Apr 2011.Research output: Conference paper › Contribution
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Role of design on brand building. Evaluating design dimensions of branding elements, managers and design experts reactions
Francisco-Maffezzolli, E. C., Moll de Alba Mendoza, I. & Montaña Matosas, J., 5 Apr 2011.Research output: Conference paper › Contribution
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2010
A quantitative test for brand design management model
Francisco-Maffezzolli, E. C., Moll de Alba Mendoza, I. & Montaña Matosas, J., 9 Apr 2010.Research output: Conference paper › Contribution
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Barcelona: City of design
Montaña Matosas, J., 2 Jul 2010.Research output: Conference paper › Contribution
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Brand identification: Building a concept from social identity theory and self congruity theory
Francisco-Maffezzolli, E. C., Montaña Matosas, J. & Muller Prado, P. H., 9 Apr 2010.Research output: Conference paper › Contribution
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Design for all. A management model to enhance business competitiveness
Moll de Alba Mendoza, I. & Montaña Matosas, J., 1 Jun 2010.Research output: Conference paper › Contribution
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FC Barcelona: More than just a club
Franch Bullich, J. & Montaña Matosas, J., 28 Oct 2010.Research output: Conference paper › Contribution
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Innovación en la artesanía: buenas prácticas europeas
Montaña Matosas, J., 3 Jun 2010.Research output: Conference paper › Contribution
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2009
¿Hacia dónde va el marketing de las organizaciones?
Montaña Matosas, J., 26 Mar 2009.Research output: Conference paper › Contribution
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A brand design management model integrating corporate culture and market orientation
Montaña Matosas, J., 2 Jul 2009.Research output: Conference paper › Contribution
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Casos empresariales de éxito en el sector del mueble
Montaña Matosas, J., 16 Jan 2009.Research output: Conference paper › Contribution
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Corporate social responsibility in global branding
Davis, D. F., Guzmán Garza, F. & Montaña Matosas, J., 13 Dec 2009.Research output: Conference paper › Contribution
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Creatividad, diseño y generación de valor
Montaña Matosas, J., 22 Apr 2009.Research output: Conference paper › Contribution
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Designer as a midwife
Montaña Matosas, J., 12 Mar 2009.Research output: Conference paper › Contribution
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Designer as midwife
Ilipinar, G., Montaña Matosas, J., Iglesias, O., Kristensen, T. & Johnston, W., 12 Mar 2009.Research output: Conference paper › Contribution
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Designer as midwife: Towards a new state of mind?
Ilipinar, G., Montaña Matosas, J., Iglesias, O., Kristensen, T. & Johnston, W., 18 Oct 2009.Research output: Conference paper › Contribution
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Design for all management
Montaña Matosas, J., 19 Mar 2009.Research output: Conference paper › Contribution
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Diseño y creación de valor en el packaging
Montaña Matosas, J., 27 Apr 2009.Research output: Conference paper › Contribution
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Map of research on design management
Montaña Matosas, J., 10 Dec 2009.Research output: Conference paper › Contribution
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Persuasive design: Why product design may appeal to customers
Montaña Matosas, J., 12 Mar 2009.Research output: Conference paper › Contribution
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2008
A cross-country case study of organizational culture in design-oriented companies
Calabretta, G., Iglesias, O. & Montaña Matosas, J., 16 Jan 2008.Research output: Conference paper › Contribution
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A study of the corporate culture of a relationship marketing oriented firm
Iglesias, O., Montaña Matosas, J. & Sauquet Rovira, A., 17 Jan 2008.Research output: Conference paper › Contribution
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Casos empresariales de éxito del sector del turismo
Moll de Alba Mendoza, I., Montaña Matosas, J. & Solé Parellada, F. D. P., 17 Jan 2008.Research output: Conference paper › Contribution
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Design orientation: The antecedents, research propositions and managerial implications
Ilipinar, G., Johnston, W., Montaña Matosas, J. & Srivastava, R., 29 Nov 2008.Research output: Conference paper › Contribution
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Design orientation as a driver of organizational culture
Calabretta, G., Iglesias, O., Moll de Alba Mendoza, I. & Montaña Matosas, J., 12 Jun 2008.Research output: Conference paper › Contribution
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Nuevo modelo de gestión para desarrollar la orientacion al mercado
Moll de Alba Mendoza, I., Montaña Matosas, J. & Solé Parellada, F. D. P., 17 Jan 2008.Research output: Conference paper › Contribution
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The empathic economy
Montaña Matosas, J., 7 Nov 2008.Research output: Conference paper › Contribution
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The integration of users and designers in product design: A comparison between off-line and on-line companies
Calabretta, G., Iglesias, O. & Montaña Matosas, J., 6 Aug 2008.Research output: Conference paper › Contribution
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2006
A description of the design management process: Involved activities and enabling conditions
Calabretta, G., Moll de Alba Mendoza, I. & Montaña Matosas, J., 17 May 2006.Research output: Conference paper › Contribution
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2005
Brand building by associating to public services: A reference group influence model
Guzmán Garza, F. & Montaña Matosas, J., 11 Apr 2005.Research output: Conference paper › Contribution
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2004
La responsabilitat social corporativa i el disseny. El cas Volvo
Moll de Alba Mendoza, I. & Montaña Matosas, J., 19 Nov 2004.Research output: Conference paper › Contribution