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Collaborations and top research areas from the last five years
Projects
- 5 Finished
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GRECPRP: Grup de Recerca en Estratègia i Creativitat en Publicitat i Relacions Públiques
Rom Rodríguez, J. A. (PI), Cuenca Fontbona, J. (Researcher), Fondevila Gascón, J. F. (Researcher), Girona Valverde, M. J. (Researcher), Miotto, G. (Researcher), Ordeix Rigo, E. (Researcher), Polo López, M. (Researcher), Serra Folch, C. (Researcher), Tena León, M. (Researcher), Vidal Portés, E. (Researcher), Vilajoana Alejandre, S. (Researcher), Krtolica Lukic, A. (Researcher) & Ramírez Pagès , A. (Researcher)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/22 → 30/06/25
Project: Research Groups and Network Grants › Research Groups
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GRECPRP: Grup de Recerca en Estratègia i Creativitat en Publicitat i Relacions Públiques )
Rom Rodríguez, J. A. (PI), Cuenca Fontbona, J. (Researcher), Miotto, G. (Researcher), Polo López, M. (Researcher), Santana López, E. (Researcher), Serra Folch, C. (Researcher), Vilajoana Alejandre, S. (Researcher), Ordeix Rigo, E. (Researcher), Fondevila Gascón, J. F. (Researcher), Matilla Serrano, C. (Researcher), Botey López, J. (Researcher), Martorell Castellano, C. (Researcher), Surinyac Carandell, N. (Researcher) & Vidal Portés, E. (Researcher)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/17 → 31/12/21
Project: Research Groups and Network Grants › Research Groups
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PUBLICITAT EN HBBTV: ESTUDI DE CASOS A ESPANYA I ALEMÀNIA
Botey López, J. (PI), Rom Rodríguez, J. A. (Researcher) & Fondevila Gascón, J. F. (Researcher)
1/01/15 → 31/12/15
Project: Internal grants/own calls › Internal Projects Grants
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GRECPRP: Grup de Recerca en Estratègia i Creativitat en Publicitat i Relacions Públiques
Rom Rodríguez, J. A. (PI), Martorell Castellano, C. (Researcher), Santana López, E. (Researcher), Serra Folch, C. (Researcher), Gallucci Vallcorba, C. E. (Researcher), Ordeix Rigo, E. (Researcher), Botey López, J. (Researcher), Curto Gordo, V. (Researcher), Domingo Martínez, G. (Researcher), Sorribas Morales, C. M. (Researcher), Fondevila Gascón, J. F. (Researcher) & Sumoy Gete-Alonso , M. (Researcher)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/14 → 30/04/17
Project: Research Groups and Network Grants › Research Groups
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B4U. RI-V. Vè Programa Marc. Research Infrastructures
1/01/00 → 31/12/02
Project: Research Grants › Research
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Aligning stakeholders in AI-enabled customer service: Toward human-centric adoption in electronic marketplaces
Lopez-Lopez, D., Fondevila-Gascón, J. F., Torres-Peregrina, B. M. & Marco-Simó, J. M., Dec 2026, In: Electronic Markets. 36, 1, 19 p., 42.Research output: Indexed journal article › Article › peer-review
Open Access -
El podcast en la comunicación empresarial: aproximación cualitativa desde la perspectiva del receptor
Translated title of the contribution :Podcasts in corporate communication: a qualitative approach from the receiver’s perspective Research output: Indexed journal article › Article › peer-review
Open Access -
Percepción e influencia sobre la decisión de compra de las acciones de marketing sensorial en los establecimientos comerciales
Translated title of the contribution :Perception and influence on the purchasing decision of sensory marketing actions in commercial establishments Research output: Indexed journal article › Article › peer-review
Open Access -
Análisis de efectividad del product placement en el cine de suspense psicológico en España
Gutiérrez-Aragón, Ó., Testera-Fuertes, A., Fondevila-Gascón, J.-F. & Urban-Mendoza, V., 2025, In: Anagramas Rumbos y Sentidos de la Comunicación. 24, 47, p. 1-25 25 p.Research output: Indexed journal article › Article › peer-review
Open Access -
Análisis de modelos de suscripción periodísticos: el caso del Club Vanguardia
Translated title of the contribution :Analysis of journalistic subscription models: the case of Club Vanguardia Research output: Indexed journal article › Article › peer-review
Open Access