Research output per year
Research output per year
Search results
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2021
Online Atmospherics - An Evaluation of the Current State of the Art and Future Research Directions
Hernández, E. M. G., Meyer, J. H. & Trujillo, A., 2021, Advances in Digital Marketing and eCommerce - 2nd International Conference, 2021. Martínez-López, F. J. & López López, D. (eds.). Springer Science and Business Media B.V., p. 129-136 8 p. (Springer Proceedings in Business and Economics).Research output: Book chapter › Conference contribution › peer-review
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2020
In-store Merchandisers – An Overlooked Strategic Asset for National Brand Manufacturers to Build Retailer Relationships and to Gain Product Visibility
Meyer, J. H., Hernández, E. M. G. & Lomelí, M. A. L., 2020, Advances in National Brand and Private Label Marketing - Seventh International Conference, 2020. Martinez-Lopez, F. J., Gázquez-Abad, J. C. & Breugelmans, E. (eds.). Springer Science and Business Media B.V., p. 65-73 9 p. (Springer Proceedings in Business and Economics).Research output: Book chapter › Conference contribution › peer-review
1 Citation (Web of Science)