Research output per year
Research output per year
- 47 results
Search results
-
2024
El influjo de la palabra verde: estrategias de comunicación innovadoras en sostenibilidad
Casaburi, I., May 2024, In: Harvard Deusto Business Review. 344, p. 46-54Research output: Indexed journal article › Article › peer-review
-
2022
Factores clave en la estrategia de canal digital : El mercado del lujo
Casaburi, I., 1 Sept 2022, Harvard Deusto Business Review, p. 80-90.Research output: Not indexed journal article › Article
-
2021
Sostenibilidad y marketing: ¿Liderar o defender?
Casaburi, I., 1 Sept 2021, Harvard Deusto Business Review, p. 66-77.Research output: Not indexed journal article › Article
-
2018
Chinese investment in Europe 2018
Casaburi, I., 1 May 2018, 23 p.Research output: Book › Official report
-
Las 8M's del 'artificial intelligence marketing'
Casaburi, I. & Sanchez Monasterio, M. M., 1 Apr 2018, Harvard Deusto Business Review, p. 62-72.Research output: Not indexed journal article › Article
-
Tendencias de la inversión China en Europa 2018
Casaburi, I., 1 May 2018, 59 p.Research output: Book › Official report
-
2017
Caso práctico: Rolls Royce. Dirección de márketing glocal para China
Casaburi, I. & Sanchez Monasterio, M. M., 1 Mar 2017, Harvard Deusto Business Review, p. 74-81.Research output: Not indexed journal article › Article
-
Chinese investment trends in Europe: 2016-17 report
Casaburi, I., 1 Mar 2017, 76 p.Research output: Book
-
2016
Tendencias de la inversión china en Europa
Casaburi, I., 1 Oct 2016, 3 ed. 73 p.Research output: Book
-
2015
Chinese investment in Europe 2015-16
Casaburi, I., 30 Oct 2015, 84 p.Research output: Book › Official report
-
Claves de la inversión china en España
Casaburi, I., 30 Jan 2015, News Enginyers Xina, p. 28-31.Research output: Not indexed journal article › Article
-
Informe económico y financiero de ESADE
Cano Giner, J. L., Casaburi, I., Comajuncosa Ferrer, J. M., Mena López, F. J., Recio Figueiras, E., Sánchez Torres, E., Sanz Caballero, J. I. & Ulied Martínez, A., 1 Jan 2015Research output: Book › Official report
-
La inversión china en Europa y España. Perspectivas de rápido crecimiento
Casaburi, I., 1 Apr 2015, Informe Económico y Financiero, p. 74-75.Research output: Not indexed journal article › Article
-
The internationalization of Chinese companies and their presence in Europe
Brasò, C. & Casaburi, I., 30 Jul 2015, The global context: How politics, investment, and institutions impact European businesses. p. 110-127Research output: Book chapter › Chapter
-
2014
Chinese investment in Europe 2014
Blanco EstévezAdrián, Cortés, A., Höhn, D., Ibáñez, A. & Casaburi, I. (Editor), 16 Jun 2014, 92 p.Research output: Book › Official report
-
Chinese investment in Europe 2014
Casaburi, I., 25 Sept 2014.Research output: Conference paper › Contribution
-
Factores que explican la inversión china en España
Casaburi, I., 16 Sept 2014, Global Asia Magazine, p. 22-24.Research output: Not indexed journal article › Article
-
Rápido crecimiento de la inversión china en España
Casaburi, I., 1 Nov 2014, enEspaña, p. 1-1.Research output: Not indexed journal article › Article
-
The key aspects of Chinese investment in Spain
Casaburi, I., 30 Nov 2014, ESADE Alumni, p. 22-24.Research output: Not indexed journal article › Article
-
2013
China-Europa-España: el despertar de la inversión de empresas chinas en Europa y España
Blanco Estévez, A. & Casaburi, I., 1 Jan 2013, Barcelona, ES, 8 p.Research output: Working paper
-
China-Europe-Spain: the awakening of investment by Chinese companies in Spain and Europe
Blanco EstévezAdrián & Casaburi, I., 30 Jan 2013, 8 p.Research output: Working paper
-
Chinese companies investment in Europe and Spain
Blanco Estévez, A. & Casaburi, I., 25 Sept 2013.Research output: Conference paper › Contribution
-
Dominar las redes sociales chinas
Casaburi, I. & Sanchez Monasterio, M. M., 1 Mar 2013, Harvard Deusto Márketing y Ventas, p. 56-62.Research output: Not indexed journal article › Article
-
2011
China as a market: Luxury brand consumer behavior
Casaburi, I., 1 May 2011, Journal of Marketing Trends, p. 47-56.Research output: Not indexed journal article › Article
-
-
2010
China as a market: luxury brand consumer behaviour
Casaburi, I., 21 Jan 2010.Research output: Conference paper › Contribution
-
El MBA de ESADE: todos los conocimientos para alcanzar el éxito profesional
Arenas Vives, D., Bieto Caubet, E., Bonache Pérez, J. A., Busquets Carretero, X., Cano Giner, J. L., Casaburi, I., Colet Petit, E., Fabregat Feldsztajn, J., Fontcuberta Llanes, J., Garcia Gay, R., García Lancha, O., Iglesias Bedós, O., Mària Serrano, J. F., Parada Balderrama, M. J., Platikanova, P., Rodón Mòdol, J., Roig Navarro, C., Royo Morón, C., Sayeras Maspera, J. & Suárez Barraza, M. F. & 8 others, , 1 Sept 2010, 656 p.Research output: Book
-
Is there a future for international brands in China?
Casaburi, I., 1 May 2010, China International Business, p. 44-45.Research output: Not indexed journal article › Article
-
Marketing global
Casaburi, I., 1 Sept 2010, El MBA de ESADE: todos los conocimientos para alcanzar el éxito profesional. p. 427-450Research output: Book chapter › Chapter
-
PEPSICO Iberia: achieving growth in a mature market
Casaburi, I. & Valdés Gandarillas, S., 1 Mar 2010Research output: Case study
-
What's new in China in the context of the world crisis?
Casaburi, I., 1 Mar 2010, ESADE Alumni, p. 8-10.Research output: Not indexed journal article › Article
-
2009
El valor de la marca en la expansión internacional de la empresa española
Casaburi, I., 1 Feb 2009, Harvard Deusto Márketing y Ventas, p. 52-58.Research output: Not indexed journal article › Article
-
Pepsico iberia: cómo crecer en un mercado maduro
Casaburi, I. & Valdés Gandarillas, S., 1 Oct 2009Research output: Case study
-
2008
Bodegas Torres: Entering in China
Casaburi, I. & Zhang Zhang, Y., 1 Nov 2008Research output: Case study
-
China as a market: what is the real market for international brands?
Casaburi, I., 17 Jan 2008.Research output: Conference paper › Contribution
-
Duplicado_Retos de la dirección de márketing en China (2ª parte)
Casaburi, I. & Sanchez Monasterio, M. M., 1 Mar 2008, Harvard Deusto Márketing y Ventas, p. 12-19.Research output: Not indexed journal article › Article
-
El comportamiento del consumidor español ante la crisis
Casaburi, I., 1 Sept 2008, Segmento, p. 10-14.Research output: Not indexed journal article › Article
-
Key challenges facing global Chinese brands in Europe
Casaburi, I. & Schuiling, I., 1 Mar 2008.Research output: Working paper
-
Retos de la dirección de márketing en China (1ª parte)
Casaburi, I. & Sanchez Monasterio, M. M., 1 Jan 2008, Harvard Deusto Márketing y Ventas, p. 62-68.Research output: Not indexed journal article › Article
-
Retos de la dirección de márketing en China (2ª parte)
Casaburi, I. & Sanchez Monasterio, M. M., 1 Mar 2008, Harvard Deusto Márketing y Ventas, p. 12-19.Research output: Not indexed journal article › Article
-
2007
Criterio de mercado
Casaburi, I., 1 May 2007, Las empresas con más futuro. p. 16-17Research output: Book chapter › Prologue/epilogue
-
India or China: Who will be the Asian leader of the future?
Casaburi, I. & Cortina, J. M., 1 Nov 2007, ESADE Alumni, p. 28-29.Research output: Not indexed journal article › Article
-
La globalización de los mercados y el consumidor chino
Casaburi, I. & Sanchez Monasterio, M. M., 1 Sept 2007, Segmento, p. 18-21.Research output: Not indexed journal article › Article
-
Procter and Gamble: el relanzamiento de Pantene
Casaburi, I., Ugarte, I. & Valdés Gandarillas, S., 1 Dec 2007Research output: Case study
-
2003
El método del caso: metodología de investigación e instrumento pedagógico
Casaburi, I., 1 Mar 2003, La investigación con el método del caso. Aplicaciones a organización de empresas y marketing. p. 18-43Research output: Book chapter › Chapter
-
1997
Epistemology and the case method
Bonet Guinó, E. & Casaburi, I., 1 Sept 1997, Epistemology and the case method. p. 6-49Research output: Book chapter › Chapter
-
Methodological bases of case studies in research activity for discovering, building and testing theory: analysis of a management case.
Casaburi, I. & Quintano, M., 1 Sept 1997, Epistemology and the case method. p. 50-74Research output: Book chapter › Chapter