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Collaborations and top research areas from the last five years
Projects
- 4 Finished
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ESADE D3: Institute for Data-Driven Decisions
Agell Jane, N. (PI), Barasz, K. N. (Researcher), Bertini, M. (Researcher), Casabayo Bonas, M. (Researcher), Cuneo, A. (Researcher), De Langhe, B. (Researcher), Evangelidis, I. (Researcher), Fronte, P. (Researcher), Galli, M. (Researcher), Iglesias Bedos, O. (Researcher), Kozah, A. E. (Researcher), Mavrommatis, A. (Researcher), Mostafavi, S. (Researcher), Nguyen, J. (PI), Nin Guerrero, J. (Researcher), Held, I. (Researcher), Rovira Llobera, X. (Researcher), Simonsohn Wessel, U. (Researcher), Torrens Arnal, M. (Researcher), Unceta Mendieta, I. (Researcher), Valenzuela Martínez, A. (Researcher), Prat Pubill, Q. (Researcher), Zacharaki, K. (Researcher), Schoenmueller, V. (Researcher), Rodriguez Serrano, J. A. (Researcher), Lopez Lopez, D. (Researcher), Sanchez-Hernandez, G. (Researcher), Fridman, A. (Researcher) & Pocchiari, M. (Researcher)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/22 → 30/06/25
Project: Research Groups and Network Grants › Research Groups
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Consumidores Vulnerables: Datos economicos y comportamentales de laboratorio y campo, teoria y resultados empiricos
De Langhe, B. (PI), Carricano, M. (Researcher), Cuneo, A. (Researcher), Galli, M. (Researcher), Iglesias Bedos, O. (Researcher) & Valenzuela Martínez, A. (Researcher)
MINECO. Ministerio de Economía y Competitividad
1/01/18 → 31/12/20
Project: Research Grants › Research
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JUICE : Grup de recerca en Judgement and decisions in the market place
Agell Jane, N. (PI), Bertini, M. (Researcher), Casabayo Bonas, M. (Researcher), Iglesias Bedos, O. (Researcher), Rovira Llobera, X. (Researcher), Cuneo, A. (Researcher), De Langhe, B. (Researcher), Galli, M. (Researcher), Carricano, M. (Researcher), Valenzuela Martínez, A. (Researcher), Evangelidis, I. (Researcher) & Nguyen, J. (Researcher)
1/01/17 → 31/12/21
Project: Research Groups and Network Grants › Research Groups
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GREMAR: Grup de recerca en gestió de marca
Iglesias Bedos, O. (PI), Singh, J. J. (Researcher), Cuneo, A. (Researcher), Saleem, F. Z. (Researcher) & Markovic Markovic, S. (Researcher)
1/01/14 → 30/04/17
Project: Research Groups and Network Grants › Research Groups
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Should a Funeral Company Shift Its Business Model?
Cuneo Zuñiga, A., Bertini, M. & Avery, J., 1 May 2026, In: Harvard Business Review. 104, 3, p. 137-141 5 p.Research output: Indexed journal article › Article
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La gestión emocional de las marcas en tiempos de polarización
Castellucci, L., Valenzuela, C. & Cuneo Zuñiga, A., Apr 2025, In: Harvard Deusto Business Review. 354, p. 6-15Research output: Indexed journal article › Article › peer-review
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Parque del Sendero: Repositioning in the Death Care Industry in Chile
Avery, J., Cuneo Zuñiga, A. & Bertini, M., Jun 2025, 18 p.. No. 525-064, (HBS Case Collection)Research output: Case study
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Parent brand susceptibility to negative feedback effects from brand extensions: A meta-analysis of experimental consumer findings
Milberg, S. J., Cuneo Zuñiga, A., Silva, M. & Goodstein, R. C., Jan 2023, In: Journal of Consumer Psychology. 33, 1, p. 21-44 24 p.Research output: Indexed journal article › Article › peer-review
24 Citations (Scopus) -
Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands
Cuneo Zuñiga, A., Milberg, S. J., Alarcon-del-Amo, M. D. C. & Lopez-Belbeze, P., Feb 2019, In: European Management Journal. 37, 1, p. 117-128 12 p.Research output: Indexed journal article › Article › peer-review
44 Citations (Scopus)