Research output per year
Research output per year
- 13 results
Search results
-
2023
Parent brand susceptibility to negative feedback effects from brand extensions: A meta-analysis of experimental consumer findings
Milberg, S. J., Cuneo Zuñiga, A., Silva, M. & Goodstein, R. C., Jan 2023, In: Journal of Consumer Psychology. 33, 1, p. 21-44 24 p.Research output: Indexed journal article › Article › peer-review
15 Citations (Scopus) -
2019
Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands
Cuneo Zuñiga, A., Milberg, S. J., Alarcon-del-Amo, M. D. C. & Lopez-Belbeze, P., Feb 2019, In: European Management Journal. 37, 1, p. 117-128 12 p.Research output: Indexed journal article › Article › peer-review
37 Citations (Scopus) -
Segmenting Brands' Social Network Site (Sns) Consumers: A Four-Country Study
Andrews, L., Bianchi, C., Wiese, M., Cuneo Zuñiga, A. & Fazal E. Hasan, S., 1 Jan 2019, In: Journal of International Consumer Marketing. 31, 1, p. 22-38 17 p.Research output: Indexed journal article › Article › peer-review
9 Citations (Scopus) -
Should leading brand manufacturers supply private label brands to retailers: Calibrating the trade-offs
Milberg, S. J., Cuneo Zuñiga, A. & Langlois, C., Jan 2019, In: Industrial Marketing Management. 76, p. 192-202 11 p.Research output: Indexed journal article › Article › peer-review
23 Citations (Scopus) -
2017
Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile
Bianchi, C., Milberg, S. & Cuneo Zuñiga, A., 1 Apr 2017, In: Tourism Management. 59, p. 312-324 13 p.Research output: Indexed journal article › Article › peer-review
98 Citations (Scopus) -
2015
Consumer engagement with firms through social media: A comparative study
Andrews, L., Bianchi, C. & Cuneo Zuñiga, A., 27 Jun 2015.Research output: Conference paper › Contribution
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The growth of private label brands: A worldwide phenomenon?
Cuneo Zuñiga, A., Milberg, S. J., Benavente, J. M. & Palacios-Fenech, J., 2015, In: Journal of International Marketing. 23, 1, p. 72-90 19 p.Research output: Indexed journal article › Article › peer-review
51 Citations (Scopus) -
2014
Brand logo design: Exploring consumer response to naturalness across cultures
Cuneo Zuñiga, A., 9 Apr 2014.Research output: Conference paper › Contribution
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2013
Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, S. J., Goodstein, R. C., Sinn, F., Cuneo Zuñiga, A. & Epstein, L. D., Feb 2013, In: Journal of Marketing Management. 29, 3-4, p. 374-390 17 p.Research output: Indexed journal article › Article › peer-review
16 Citations (Scopus) -
Private label brands purchase and lifestyles: A consumers latent segmentation
Alarcón del Amo, C., Cuneo Zuñiga, A. & López Belbeze, P., 11 Dec 2013, 32 p. (Documentos de Trabajo de la Cátedra Fundación Ramón Areces de Distribución Comercial (DOCFRADIS)).Research output: Working paper
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The Fluidra Branding Challenge: Reduce complexity or respect diversity?
Cuneo Zuñiga, A., Franch Bullich, J. & Walter, F., 1 Jun 2013Research output: Case study
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2012
Measuring private labels brand equity: A consumer perspective
Cuneo Zuñiga, A., Lopez, P. & Yagüe, M. J., Jul 2012, In: European Journal of Marketing. 46, 7, p. 952-964 13 p.Research output: Indexed journal article › Article › peer-review
56 Citations (Scopus) -
Private label brands: Measuring equity across consumer segments
Cuneo Zuñiga, A., Lopez, P. & Yague, M. J., Sept 2012, In: Journal of Product & Brand Management. 21, 6, p. 428-438 11 p.Research output: Indexed journal article › Article › peer-review
21 Citations (Scopus)