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Dive into the research topics where Andrés Cuneo Zuñiga is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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ESADE D3: Institute for Data-Driven Decisions
Agell Jané, N. (PI), Barasz, K. N. (Research), Bertini, M. (Research), Casabayó Bonás, M. (Research), Cuneo Zuñiga, A. (Research), De Langhe, B. (Research), Evangelidis, I. (Research), Fronte, P. (Research), Galli, M. (Research), Iglesias Bedós, O. (Research), Kozah, A. E. (Research), Mavrommatis, A. (Research), Mostafavi, S. (Research), Nguyen, J. (PI), Nin Guerrero, J. (Research), Held, I. (Research), Rovira Llobera, X. (Research), Simonsohn, U. (Research), Torrens Arnal, M. (Research), Unceta Mendieta, I. (Research), Valenzuela Martínez, A. (Research), Prat Pubill, Q. (Research), Zacharaki, K. (Research), Schoenmueller, V. (Research), Rodriguez Serrano, J. A. (Research), Lopez Lopez, D. (Research), Sanchez-Hernandez, G. (Research), Fridman, A. (Research) & Pocchiari, M. (Research)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/22 → 30/06/25
Project: Research Groups and Network Grants › Research Groups
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Consumidores Vulnerables: Datos economicos y comportamentales de laboratorio y campo, teoria y resultados empiricos
De Langhe, B. (PI), Carricano, M. X. (Research), Cuneo Zuñiga, A. (Research), Galli, M. (Research), Iglesias Bedós, O. (Research) & Valenzuela Martínez, A. (Research)
MINECO. Ministerio de Economía y Competitividad
1/01/18 → 31/12/20
Project: Research Grants › Research
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JUICE : Grup de recerca en Judgement and decisions in the market place
Agell Jané, N. (PI), Bertini, M. (Research), Casabayó Bonás, M. (Research), Iglesias Bedós, O. (Research), Rovira Llobera, X. (Research), Cuneo Zuñiga, A. (Research), De Langhe, B. (Research), Galli, M. (Research), Carricano, M. X. (Research), Valenzuela Martínez, A. (Research), Evangelidis, I. (Research) & Nguyen, J. (Research)
1/01/17 → 31/12/21
Project: Research Groups and Network Grants › Research Groups
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GREMAR: Grup de recerca en gestió de marca
Iglesias Bedós, O. (PI), Singh, J. J. (Research), Cuneo Zuñiga, A. (Research), Saleem, F. Z. (Research) & Markovic Markovic, S. (Research)
1/01/14 → 30/04/17
Project: Research Groups and Network Grants › Research Groups
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La gestión emocional de las marcas en tiempos de polarización
Castellucci, L., Valenzuela, C. & Cuneo Zuñiga, A., Apr 2025, In: Harvard Deusto Business Review. 354, p. 6-15Research output: Indexed journal article › Article › peer-review
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Parent brand susceptibility to negative feedback effects from brand extensions: A meta-analysis of experimental consumer findings
Milberg, S. J., Cuneo Zuñiga, A., Silva, M. & Goodstein, R. C., Jan 2023, In: Journal of Consumer Psychology. 33, 1, p. 21-44 24 p.Research output: Indexed journal article › Article › peer-review
17 Citations (Scopus) -
Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands
Cuneo Zuñiga, A., Milberg, S. J., Alarcon-del-Amo, M. D. C. & Lopez-Belbeze, P., Feb 2019, In: European Management Journal. 37, 1, p. 117-128 12 p.Research output: Indexed journal article › Article › peer-review
40 Citations (Scopus) -
Segmenting Brands' Social Network Site (Sns) Consumers: A Four-Country Study
Andrews, L., Bianchi, C., Wiese, M., Cuneo Zuñiga, A. & Fazal E. Hasan, S., 1 Jan 2019, In: Journal of International Consumer Marketing. 31, 1, p. 22-38 17 p.Research output: Indexed journal article › Article › peer-review
9 Citations (Scopus) -
Should leading brand manufacturers supply private label brands to retailers: Calibrating the trade-offs
Milberg, S. J., Cuneo Zuñiga, A. & Langlois, C., Jan 2019, In: Industrial Marketing Management. 76, p. 192-202 11 p.Research output: Indexed journal article › Article › peer-review
23 Citations (Scopus)