Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 8 Decent Work and Economic Growth
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Collaborations and top research areas from the last five years
Projects
- 1 Finished
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ESADE D3: Institute for Data-Driven Decisions
Agell Jané, N. (PI), Barasz, K. N. (Researcher), Bertini, M. (Researcher), Casabayó Bonás, M. (Researcher), Cuneo Zuñiga, A. (Researcher), De Langhe, B. (Researcher), Evangelidis, I. (Researcher), Fronte, P. (Researcher), Galli, M. (Researcher), Iglesias Bedós, O. (Researcher), Kozah, A. E. (Researcher), Mavrommatis, A. (Researcher), Mostafavi, S. (Researcher), Nguyen, J. (PI), Nin Guerrero, J. (Researcher), Held, I. (Researcher), Rovira Llobera, X. (Researcher), Simonsohn, U. (Researcher), Torrens Arnal, M. (Researcher), Unceta Mendieta, I. (Researcher), Valenzuela Martínez, A. (Researcher), Prat Pubill, Q. (Researcher), Zacharaki, K. (Researcher), Schoenmueller, V. (Researcher), Rodriguez Serrano, J. A. (Researcher), Lopez Lopez, D. (Researcher), Sanchez-Hernandez, G. (Researcher), Fridman, A. (Researcher) & Pocchiari, M. (Researcher)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/22 → 30/06/25
Project: Research Groups and Network Grants › Research Groups
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Driving green food consumption values: the impact of gamified branded apps on consumer behaviour
La Ragione, G., Mostafavi, S. S., Risitano, M. & Mavrommatis, A., 14 Feb 2026, In: British Food Journal. 128, 13, p. 263-281 19 p.Research output: Indexed journal article › Article › peer-review
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Diversity representation in advertising
Campbell, C., Sands, S., McFerran, B. & Mavrommatis, A., Mar 2025, In: Journal of the Academy of Marketing Science. 53, 2, p. 588-616 29 p., e130.Research output: Indexed journal article › Article › peer-review
Open Access43 Citations (Scopus) -
From past to future: exploring two decades of branded apps
Mostafavi, S. S. & Mavrommatis, A., 7 Jan 2025, In: Journal of Product and Brand Management. 34, 1, p. 61-83 23 p.Research output: Indexed journal article › Review › peer-review
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La revolución de la inteligencia artificial en ‘marketing’: más allá de la singularidad
Lopez-Lopez, D., Mavrommatis, A. & Bachs, J., Apr 2024, In: Harvard Deusto Business Review. 343, p. 6-17Research output: Indexed journal article › Article › peer-review
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Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising
Cohen, J., Sands, S., Campbell, C. & Mavrommatis, A., Sept 2024, In: Journal of Retailing and Consumer Services. 80, 9 p., 103900.Research output: Indexed journal article › Article › peer-review
Open Access5 Citations (Scopus)