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Dive into the research topics where Department of Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
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Profiles
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PREP-2023: Ayuda para la Formación de Personal Investigador
Ziarati, B. (PI) & Valenzuela Martínez, A. (Supervisor)
1/12/25 → 31/08/28
Project: Fellowships › Predoc
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CRDPM: Consumers Reactions to Deceptive Practices in the Marketplace.
Evangelidis, I. (PI) & Gunadi, M. P. (Researcher)
Agencia Estatal de Investigación
1/09/25 → 31/08/28
Project: Research Grants › Research
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ODIN: Opinion Dynamics in Social Networks with Hesitant Linguistic Representations
Agell Jane, N. (PI), Nin Guerrero, J. (PI), Sánchez Soler, M. (Researcher), Casabayo Bonas, M. (Researcher) & Torrens Arnal, M. (Researcher)
1/09/25 → 31/08/28
Project: Research Grants › Research
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Absolut Vodka: From Human Intelligence to Human-AI Collaboration in Real-World Marketing Decision-Making
Moll de Alba Mendoza, I., Jun 2026, p. 1. 20 p.Research output: Conference paper › Contribution › peer-review
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AI-driven Optimization of project portfolios in corporate ecosystems with synergies and strategic factors
Rodriguez-Garcia, P., Juan, A. A., Martin, J. A., Lopez-Lopez, D. & Marco, J. M., 1 Mar 2026, In: Expert Systems with Applications. 298 - Part C, 9 p., 129593.Research output: Indexed journal article › Article › peer-review
Open Access -
Aligning stakeholders in AI-enabled customer service: Toward human-centric adoption in electronic marketplaces
Lopez-Lopez, D., Fondevila-Gascón, J. F., Torres-Peregrina, B. M. & Marco-Simó, J. M., Dec 2026, In: Electronic Markets. 36, 1, 19 p., 42.Research output: Indexed journal article › Article › peer-review
Open Access