@inbook{5b31f674e0c04f109bc6b12e091dadd2,
title = "{\textquoteleft}Wireless apostles{\textquoteright} and {\textquoteleft}global emperors{\textquoteright}: Strategies for domination in a global arena",
author = "Koza, \{Mitchell P.\} and \{Svejenova Velikova\}, S. and L. Vives",
year = "2004",
month = jan,
day = "1",
doi = "10.1057/9780230005563\_19",
language = "English",
isbn = "9781403934727",
pages = "238--253",
booktitle = "Creating Value through International Strategy",
publisher = "Palgrave MacMillan",
address = "United Kingdom",
}