Utilidad, reputación online e intención de uso de cuatro plataformas de economía colaborativa. Modelo deanálisis multivariante (anova) Alojarse, viajar, comer y experimentar. Comparación de Airbnb, Blablacar, Eatwith y Trip4Real

Gaspar Berbel Giménez, Juan David Reyes-Gómez, J. Francesc Fondevila-Gascón

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Resum

The collaborative economy related to the transport of people, accommodation, food and the experience of experiences have gained greater prominence in the tourism sector. This research aims to assess four sharing economy platforms, Airbnb, BlaBlaCar, Eatwith and Trip4Real, based on scales of utility of use, trust, usefulness of reading and commenting, and intention to use and to recommend. In the evaluation of the platforms, the influence of sex, age and the way in which the study participants access them is analyzed. Methodologically, the multivariate analysis of variance (MANOVA) method was applied was applied in a 2x2x2x4 factorial design (Generation x Group x Sex x Platform) to analyze the main effects and interactions between factors. The type of sampling is non-probabilistic, intentional, based on age and sex quotas. The final sample was 222 participants (n = 222). As a result, the Trip4Real platform, related to experiential tourism, is, in general, the one that arouses the highest degree of interest from the participants of the experiment, compared to other typologies. The factor with the most influence on the different measures has been the Group, corroborating the importance of approaching the different services of the collaborative economy analyzed from a real perspective or created need. On the other hand, the millennials are more receptive, show more confidence in the presented platforms and perceive the online comments issued as more useful.

Títol traduït de la contribucióUtility, online reputation and intention to use four collaborative economy platforms. Multivariate analysis model (anova). Accommodations, trips, food, and experiences. Comparison of Airbnb, Blablacar, Eatwith and Trip4Real
Idioma originalCastellà
Pàgines (de-a)205-232
Nombre de pàgines28
RevistaCIRIEC-Espana Revista de Economia Publica, Social y Cooperativa
Número105
DOIs
Estat de la publicacióPublicada - de jul. 2022
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