TY - BOOK
T1 - Universal design
T2 - The HUMBLES method for user-centred business
AU - Aragall, Francesc
AU - Montana, Jordi
N1 - Publisher Copyright:
© 2012 Francesc Aragall and Jordi Montana. All rights reserved.
PY - 2016/2/24
Y1 - 2016/2/24
N2 - As a customer, have you ever felt dissatisfied with a product or service? Is it possible that customers may be similarly unhappy with your company? Being aware of and exploring your consumers' diversity constitutes the best source of information available if you are to lead the way in design innovation, marketing orientation and service provision. Universal Design: The HUMBLES Method for User-Centred Business offers every type of organization a clear understanding of the role and value of Design for All/Universal Design (the intervention in environments, products and services to enable everyone, regardless of age, gender, capabilities or cultural background, to enjoy them on an equal basis). The seven phase model integrates the users' point of view, enabling you to assess your current business strategy and design practices, and make your product or service appealing to all your potential customers, thus creating a better, more consumer-oriented experience. This book is a must-read for organisations who wish to consider their products and services from the customer point of view and so gain an advantage over their competitors.
AB - As a customer, have you ever felt dissatisfied with a product or service? Is it possible that customers may be similarly unhappy with your company? Being aware of and exploring your consumers' diversity constitutes the best source of information available if you are to lead the way in design innovation, marketing orientation and service provision. Universal Design: The HUMBLES Method for User-Centred Business offers every type of organization a clear understanding of the role and value of Design for All/Universal Design (the intervention in environments, products and services to enable everyone, regardless of age, gender, capabilities or cultural background, to enjoy them on an equal basis). The seven phase model integrates the users' point of view, enabling you to assess your current business strategy and design practices, and make your product or service appealing to all your potential customers, thus creating a better, more consumer-oriented experience. This book is a must-read for organisations who wish to consider their products and services from the customer point of view and so gain an advantage over their competitors.
UR - http://www.scopus.com/inward/record.url?scp=85072329743&partnerID=8YFLogxK
U2 - 10.4324/9781315549026
DO - 10.4324/9781315549026
M3 - Book
AN - SCOPUS:85072329743
SN - 9780566088650
BT - Universal design
PB - Taylor and Francis Ltd.
ER -