Una historia de seducción: la experiencia de compra y su evolución en la investigación académica

Lluís Martínez Ribes

Una historia de seducción: la experiencia de compra y su evolución en la investigación académica

Lluís Martínez Ribes

Producció científica: Article en revista no indexada › Article

Resum

583 million results in 0.47 seconds. That's what you obtain when searching "shopping experience" in Google. It is a hot topic, an expression on everyone's lips... and as a result, paradoxically dangerous. Here we shall see the evolution of the concept shopping experience in academic literature and conclude with some practical thoughts.

Idioma original	Anglès
Pàgines	24-26
Publicació especialitzada	Gestion
Estat de la publicació	Publicada - 1 de gen. 2013

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title = "Una historia de seducci{\'o}n: la experiencia de compra y su evoluci{\'o}n en la investigaci{\'o}n acad{\'e}mica",

abstract = "583 million results in 0.47 seconds. That's what you obtain when searching {"}shopping experience{"} in Google. It is a hot topic, an expression on everyone's lips... and as a result, paradoxically dangerous. Here we shall see the evolution of the concept shopping experience in academic literature and conclude with some practical thoughts.",

author = "\{Mart{\'i}nez Ribes\}, Llu{\'i}s",

year = "2013",

month = jan,

day = "1",

language = "English",

pages = "24--26",

journal = "Gestion",

issn = "1999-5709",

publisher = "Integral Training Solutions (INTRAS)",

}

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T1 - Una historia de seducción: la experiencia de compra y su evolución en la investigación académica

AU - Martínez Ribes, Lluís

PY - 2013/1/1

Y1 - 2013/1/1

N2 - 583 million results in 0.47 seconds. That's what you obtain when searching "shopping experience" in Google. It is a hot topic, an expression on everyone's lips... and as a result, paradoxically dangerous. Here we shall see the evolution of the concept shopping experience in academic literature and conclude with some practical thoughts.

AB - 583 million results in 0.47 seconds. That's what you obtain when searching "shopping experience" in Google. It is a hot topic, an expression on everyone's lips... and as a result, paradoxically dangerous. Here we shall see the evolution of the concept shopping experience in academic literature and conclude with some practical thoughts.

M3 - Article

SN - 1999-5709

SP - 24

EP - 26

JO - Gestion

JF - Gestion

ER -

Una historia de seducción: la experiencia de compra y su evolución en la investigación académica

Resum

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