Twitter i comunicació política: estudi del compte de John F. Kennedy. Els drets civils en l'agenda presidencial (1961-1963)

On the occasion of the fiftieth anniversary of the election, the mandate and the assassination of President John Fitzgerald Kennedy, the JFK Library managers created a Twitter account, @JFKsaid, to remember the daily activity of the President between 1961 and 1963. One of the important political events of those years was the struggle for civil rights of the African Americans. This article examines the use that has been made by the @JFKsaid account to promote Kennedy's memory in the field of civil rights and the rhetorical purpose with which the discourse of the published tweets was articulated, using the methodology of the analysis of textual content. The main hypothesis is that the account is intended to strengthen the figure of the president and the structure of presidential power in the U.S. The results confirm this hypothesis and show as well that the basic function of the account is rememorative, as it allows to collectively remember the main historical events related to civil rights.