The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes

Gabriela Balladares, Francesc Miralles, Chris Kennett

Producció científica: Capítol de llibreContribució a congrés/conferènciaAvaluat per experts

2 Cites (Scopus)

Resum

While it has been pointed out that search and prepurchase alternative evaluation phases have changed due to consumers’ use of online media, the factors that determine these changes have not been explained. In addition, although it is accepted that perceived risk leads to further information search; this relationship is not clear in online environments. This research explores the manner in which perceived risk affects information search and alternative evaluation of products with significant experiential attributes when online media is used as a source of information. The findings highlight new insights on the effect of perceived risk in information search and alternative evaluation in online environments.

Idioma originalAnglès
Títol de la publicacióStrategic Innovative Marketing - 4th IC-SIM 2015
EditorsAndroniki Kavoura, Damianos P. Sakas, Petros Tomaras
EditorSpringer Science and Business Media B.V.
Pàgines283-289
Nombre de pàgines7
ISBN (imprès)9783319338637
DOIs
Estat de la publicacióPublicada - 2017
Esdeveniment4th International Conference on Strategic Innovative Marketing, IC-SIM 2015 - Mykonos, Greece
Durada: 24 de set. 201527 de set. 2015

Sèrie de publicacions

NomSpringer Proceedings in Business and Economics
ISSN (imprès)2198-7246
ISSN (electrònic)2198-7254

Conferència

Conferència4th International Conference on Strategic Innovative Marketing, IC-SIM 2015
País/TerritoriGreece
CiutatMykonos
Període24/09/1527/09/15

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