The right price, at the right moment, to the right customer

Tim Ham, Marco Bertini

Producció científica: Article en revista indexadaArticleAvaluat per experts

Resum

Every company has to put a price on what it sells, but Tim Ham and Marco Bertini have found that most companies often fail at this important task in a manner that jeopardises long-term value. And, there are surprisingly large rewards for those companies that invest in even the simplest of price optimisation techniques.

Idioma originalAnglès
Pàgines (de-a)49-53
Nombre de pàgines5
RevistaBusiness Strategy Review
Volum24
Número1
DOIs
Estat de la publicacióPublicada - de març 2013
Publicat externament

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