The retailing reader

Retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last 30 years. From being a responsive distribution sector for manufacturers? products and having a domestic orientation it has emerged as pro-active, consumer orientated, marketing driven and international in its operations. Firms such as Ikea, Wal-mart, Tesco, H&M, and Alliance-Boots typify the ways that this transformation has occurred and point to future developments. The serious study of retailing, as a result, has become a major component of the study of management and business in many degree programmes. This volume explores developments in the sector through presentation and review of seminal publications by leading academics. Organised into five sections, each of which includes carefully selected published articles and commentaries, The Retailing Reader examines: ? Consumers and Shoppers ? Retail Branding and Marketing ? Merchandising and Buying ? Strategy, Power and Policy ? International Retailing The Retailing Reader is a valuable resource for courses on retailing as well as providing an overview of the way that retailing and its study have progressed to be at the leading edge of twenty-first century ideas on management and business organisation.