Resum
The paper presented here is part of a larger project, which aims to
demonstrate the link between an Artificial Intelligence software tool
called LAMDA (Learning Algorithm for Multivariate Data Analysis)
and Retailing. Particularly, in this article the LAMDA classifier [1] is
employed to forecast the online purchasing customers. The data is
collected from the loyalty card of a Spanish retailer: Supermercats
Pujol.
Idioma original | Anglès |
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Pàgines | 15-19 |
Publicació especialitzada | Expert Update |
Estat de la publicació | Publicada - 1 de juny 2005 |