The retailing Oracle

Producció científica: Article en revista no indexadaArticle

Resum

The paper presented here is part of a larger project, which aims to demonstrate the link between an Artificial Intelligence software tool called LAMDA (Learning Algorithm for Multivariate Data Analysis) and Retailing. Particularly, in this article the LAMDA classifier [1] is employed to forecast the online purchasing customers. The data is collected from the loyalty card of a Spanish retailer: Supermercats Pujol.
Idioma originalAnglès
Pàgines15-19
Publicació especialitzadaExpert Update
Estat de la publicacióPublicada - 1 de juny 2005

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