The polarity of online reviews: Prevalence, drivers and implications

V.B. Schoenmueller, Oded Netzer, Florian Stahl

Producció científica: Article en revista indexada › Article › Avaluat per experts

107 Cites (Scopus)

Idioma original	Anglès
Número d’article	57.5
Pàgines (de-a)	853-877
Revista	Journal of Marketing Research
Volum	57
Número	5
DOIs	https://doi.org/10.1177/0022243720941832
Estat de la publicació	Publicada - 2020

Accés al document

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title = "The polarity of online reviews: Prevalence, drivers and implications",

author = "V.B. Schoenmueller and Oded Netzer and Florian Stahl",

year = "2020",

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journal = "Journal of Marketing Research",

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AU - Schoenmueller, V.B.

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