The Pitfalls of Pricing Algorithms: Be mindful of how they can hurt your brand

M. Bertini, Oded Koenigsberg

Producció científica: Article en revista indexada › Article › Avaluat per experts

8 Cites (Scopus)

Altres arxius i enllaços

@article{7672648cde004014bdb5667190dd991c,

title = "The Pitfalls of Pricing Algorithms: Be mindful of how they can hurt your brand",

author = "M. Bertini and Oded Koenigsberg",

year = "2021",

month = sep,

day = "1",

language = "English",

volume = "2021-September-October",

pages = "74--83",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

}

TY - JOUR

T1 - The Pitfalls of Pricing Algorithms

T2 - Be mindful of how they can hurt your brand

AU - Bertini, M.

AU - Koenigsberg, Oded

PY - 2021/9/1

Y1 - 2021/9/1

UR - https://www.scopus.com/pages/publications/85135006466

M3 - Article

AN - SCOPUS:85135006466

SN - 0017-8012

VL - 2021-September-October

SP - 74

EP - 83

JO - Harvard Business Review

JF - Harvard Business Review

ER -