The multi-sensory and multi-experiential brand challenge

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4 Cites (Scopus)

Idioma original	Anglès
Revista	Journal of Product & Brand Management
Volum	21
Número	6
DOIs	https://doi.org/10.1108/jpbm.2012.09621faa.002
Estat de la publicació	Publicada - 14 de set. 2012

Accés al document

@article{4fc8e70b708e4e3ba668bda87808da74,

title = "The multi-sensory and multi-experiential brand challenge",

author = "Francisco Guzman and O. Iglesias",

year = "2012",

month = sep,

day = "14",

doi = "10.1108/jpbm.2012.09621faa.002",

language = "English",

volume = "21",

journal = "Journal of Product \& Brand Management",

issn = "1061-0421",

publisher = "Emerald Publishing",

number = "6",

}

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T1 - The multi-sensory and multi-experiential brand challenge

AU - Guzman, Francisco

AU - Iglesias, O.

PY - 2012/9/14

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UR - https://www.scopus.com/pages/publications/84993016685

U2 - 10.1108/jpbm.2012.09621faa.002

DO - 10.1108/jpbm.2012.09621faa.002

M3 - Article

AN - SCOPUS:84993016685

SN - 1061-0421

VL - 21

JO - Journal of Product & Brand Management

JF - Journal of Product & Brand Management

IS - 6

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