The multi-sensory and multi-experiential brand challenge

Francisco Guzman, O. Iglesias

Producció científica: Article en revista indexada › Article › Avaluat per experts

4 Cites (Scopus)

Idioma original	Anglès
Revista	Journal of Product & Brand Management
Volum	21
Número	6
DOIs	https://doi.org/10.1108/jpbm.2012.09621faa.002
Estat de la publicació	Publicada - 14 de set. 2012

Accés al document

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