The key role of human resources policies and practices in implementing a relationship marketing orientation

Economics, Econometrics and Finance

• Human Resources 100%
• Relationship Marketing 100%
• Resource Policy 100%
• Corporate Culture 50%
• Human Resource Management 25%
• Specific Industry 12%
• Firm Value 12%
• Marketing 12%

Social Sciences

• Human Resources Policy 100%
• Relationship Marketing 100%
• Culture of Work 50%
• Human Resources Management Policy 25%
• In-Depth Interview 12%
• Authors 12%
• Empirical Research 12%
• Grounded Theory 12%
• Hotel Industry 12%

Psychology

• Case Study 100%