The importance of assessing marketing preferences of small-scale farmers: A latent segment approach

José Blandon, Spencer Henson, Towhidul Islam

Producció científica: Article en revista indexadaArticleAvaluat per experts

11 Cites (Scopus)

Resum

This study uses a stated choice-based conjoint model to explore the marketing preferences of small-scale producers of fresh fruits and vegetables in Honduras. A total of eight attributes, proposed in hypothetical contracts to farmers, are evaluated. About two-thirds of farmers show preferences for traditional marketing systems, whereas one-third prefer new marketing channels associated with supermarkets. A latent segment approach, however, reveals significant levels of preference heterogeneity among small-scale farmers. The results suggest the importance of taking into account preference heterogeneity using latent classes in the development of policies aimed at linking small-scale farmers with new agri-food supply chains.

Idioma originalAnglès
Pàgines (de-a)494-509
Nombre de pàgines16
RevistaEuropean Journal of Development Research
Volum22
Número4
DOIs
Estat de la publicacióPublicada - de set. 2010
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