The gang of four: Acquaintances, friends or foes? towards an integrated perspective on platform competition

Ivanka Visnjic, Carmelo Cennamo

Producció científica: Contribució a una conferènciaContribucióAvaluat per experts

3 Cites (Scopus)

Resum

Technological platform competition unfolds beyond the boundaries of a single market. Firstly, platforms make business model choices about the core functionality with the main goal of stimulating reinforcing network effects between user groups; secondly, they expand into neighboring markets in search of cross-platform complementarities. This expansion blurs market boundaries and creates a 'supra-platform market'.

Idioma originalAnglès
Pàgines1362-1367
Nombre de pàgines6
DOIs
Estat de la publicacióPublicada - 2013
Publicat externament
Esdeveniment73rd Annual Meeting of the Academy of Management, AOM 2013 - Orlando, United States
Durada: 10 d’ag. 201312 d’ag. 2013

Conferència

Conferència73rd Annual Meeting of the Academy of Management, AOM 2013
País/TerritoriUnited States
CiutatOrlando
Període10/08/1312/08/13

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