Resum
Technological platform competition unfolds beyond the boundaries of a single market. Firstly, platforms make business model choices about the core functionality with the main goal of stimulating reinforcing network effects between user groups; secondly, they expand into neighboring markets in search of cross-platform complementarities. This expansion blurs market boundaries and creates a 'supra-platform market'.
Idioma original | Anglès |
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Pàgines | 1362-1367 |
Nombre de pàgines | 6 |
DOIs | |
Estat de la publicació | Publicada - 2013 |
Publicat externament | Sí |
Esdeveniment | 73rd Annual Meeting of the Academy of Management, AOM 2013 - Orlando, United States Durada: 10 d’ag. 2013 → 12 d’ag. 2013 |
Conferència
Conferència | 73rd Annual Meeting of the Academy of Management, AOM 2013 |
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País/Territori | United States |
Ciutat | Orlando |
Període | 10/08/13 → 12/08/13 |