The entrepreneur as persuader. Rethoric and narratives in entrepreneurship: Three case studies: Second conference on rhetoric and narratives in management research: Proceedings

Francesc Xavier Barrull Melcior, Eugenia Bieto Caubet, Eduardo Bonet Guinó

Producció científica: Capítol de llibreCapítol

Resum

This study analyzes three case studies of entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs' lack of previous experience may help to detect a greater spectrum of topics and a deeper understanding of how economic agents deal with sense making and persuasion. The cases focus on three main topics: the entrepreneur's experiences, the use of narratives and the use of rethorical argument.
Idioma originalAnglès
Títol de la publicacióSecond conference on rhetoric and narratives in management research: Proceedings
Pàgines165-178
Estat de la publicacióPublicada - 1 de febr. 2011

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