The creation and use of scorecards in tourism planning: A Spanish example

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This paper proposes a preliminary model of a balanced scorecard for tourism destinations, with a specific emphasis on sustainable development. We begin with a review of the perspectives and critical performance variables for the traditional balanced scorecard. We then present empirical work based upon quantitative analysis techniques. A survey was completed by 1531 Spanish municipalities that are oriented towards tourism and have demonstrated interest in management issues. Based on the constructs emerging from this analysis, we then show how the balanced scorecard can be modified to support the strategic planning of tourism destinations. We conclude by discussing the advantages for long-term strategic planning and sustainable tourism management.

Idioma originalAnglès
Pàgines (de-a)232-239
Nombre de pàgines8
RevistaTourism Management
Estat de la publicacióPublicada - d’abr. 2010
Publicat externament


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