The best way to name your product 2.0

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@article{d9696fb39ddf41b4af18a0d270509c0f,

title = "The best way to name your product 2.0",

author = "M. Bertini and John Gourville and Elie Ofek",

year = "2011",

month = may,

language = "English",

volume = "89",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "5",

}