Strategy Follows the Structure of Artificial Intelligence

Xavier Ferras-Hernandez, Petra A. Nylund, Alexander Brem

Producció científica: Article en revista indexadaArticleAvaluat per experts

6 Cites (Scopus)


The evermore unrelated strategies of big tech are explained by a need to stay ahead of the breakneck speed of technological progress. This requires building a strategy on a multipurpose structure. Increasingly, this structure is formed by elements related to artificial intelligence (AI). The immense range of AI applications enables unprecedentedly broad strategies and sets previously diverse firms like Google and Amazon to compete in a converging and increasingly complex ecosystem.

Idioma originalAnglès
Pàgines (de-a)17-19
Nombre de pàgines3
RevistaIEEE Engineering Management Review
Estat de la publicacióPublicada - 2022
Publicat externament


Navegar pels temes de recerca de 'Strategy Follows the Structure of Artificial Intelligence'. Junts formen un fingerprint únic.

Com citar-ho