Strategy Follows the Structure of Artificial Intelligence

Xavier Ferras-Hernandez; Petra A. Nylund; Alexander Brem

doi:10.1109/EMR.2022.3188996

Strategy Follows the Structure of Artificial Intelligence

Xavier Ferras-Hernandez, Petra A. Nylund, Alexander Brem

Producció científica: Article en revista indexada › Article › Avaluat per experts

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Resum

The evermore unrelated strategies of big tech are explained by a need to stay ahead of the breakneck speed of technological progress. This requires building a strategy on a multipurpose structure. Increasingly, this structure is formed by elements related to artificial intelligence (AI). The immense range of AI applications enables unprecedentedly broad strategies and sets previously diverse firms like Google and Amazon to compete in a converging and increasingly complex ecosystem.

Idioma original	Anglès
Pàgines (de-a)	17-19
Nombre de pàgines	3
Revista	IEEE Engineering Management Review
Volum	50
Número	3
DOIs	https://doi.org/10.1109/EMR.2022.3188996
Estat de la publicació	Publicada - 2022
Publicat externament	Sí

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10.1109/EMR.2022.3188996

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title = "Strategy Follows the Structure of Artificial Intelligence",

abstract = "The evermore unrelated strategies of big tech are explained by a need to stay ahead of the breakneck speed of technological progress. This requires building a strategy on a multipurpose structure. Increasingly, this structure is formed by elements related to artificial intelligence (AI). The immense range of AI applications enables unprecedentedly broad strategies and sets previously diverse firms like Google and Amazon to compete in a converging and increasingly complex ecosystem.",

keywords = "Artificial intelligence (AI), platform strategy, technology management",

author = "Xavier Ferras-Hernandez and Nylund, {Petra A.} and Alexander Brem",

note = "Publisher Copyright: {\textcopyright} 1973-2011 IEEE.",

year = "2022",

doi = "10.1109/EMR.2022.3188996",

language = "English",

volume = "50",

pages = "17--19",

journal = "IEEE Engineering Management Review",

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publisher = "Institute of Electrical and Electronics Engineers Inc.",

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T1 - Strategy Follows the Structure of Artificial Intelligence

AU - Ferras-Hernandez, Xavier

AU - Nylund, Petra A.

AU - Brem, Alexander

PY - 2022

Y1 - 2022

N2 - The evermore unrelated strategies of big tech are explained by a need to stay ahead of the breakneck speed of technological progress. This requires building a strategy on a multipurpose structure. Increasingly, this structure is formed by elements related to artificial intelligence (AI). The immense range of AI applications enables unprecedentedly broad strategies and sets previously diverse firms like Google and Amazon to compete in a converging and increasingly complex ecosystem.

AB - The evermore unrelated strategies of big tech are explained by a need to stay ahead of the breakneck speed of technological progress. This requires building a strategy on a multipurpose structure. Increasingly, this structure is formed by elements related to artificial intelligence (AI). The immense range of AI applications enables unprecedentedly broad strategies and sets previously diverse firms like Google and Amazon to compete in a converging and increasingly complex ecosystem.

KW - Artificial intelligence (AI)

KW - platform strategy

KW - technology management

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U2 - 10.1109/EMR.2022.3188996

DO - 10.1109/EMR.2022.3188996

M3 - Article

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Strategy Follows the Structure of Artificial Intelligence

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