TY - BOOK
T1 - Strategic decisions
T2 - The 30 most useful models
AU - Planellas Arán, M.
AU - Muni, Anna
N1 - Publisher Copyright:
© Marcel Planellas and Anna Muni 2020.
PY - 2019/1/1
Y1 - 2019/1/1
N2 - In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their 'circle of strategic decisions' framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter's Five Forces, Ansoff's Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers.
AB - In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their 'circle of strategic decisions' framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter's Five Forces, Ansoff's Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers.
UR - http://www.scopus.com/inward/record.url?scp=85133221075&partnerID=8YFLogxK
U2 - 10.1017/9781108665797
DO - 10.1017/9781108665797
M3 - Book
AN - SCOPUS:85133221075
SN - 9781108486248
BT - Strategic decisions
PB - Cambridge University Press
ER -