Sport tourism and destination planning

The globalization of the economy has placed sports tourism in the most relevant contemporary mass phenomenon. The events and the practice of sports amalgamate the show, the industry and marketing. In one hand, there are spectators of sports events in the stadiums, those who watch them either at home or in public places, the video game fans, in the other hand, there are practitioners of the different activities, and those who travel to places where they are celebrated, or sport events have elapsed. Finally, they are shaping a new culture of healthy living, a new model of playful life and community living: active citizenship (Sport England, 1999), generating numerous businesses. Sport has become a determining factor in the offer of tourist destinations. This facilitates the differentiation and at the same time be more competitive in the international framework.