Social media interactivity: A case study

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2 Cites (Scopus)


The social networking phenomenon starts generating various investigations, but so far none has raised the relationships among users of a social network from the behavioral and psychological point of view. To this end, we have conducted an empirical study based on simulated profiles in Facebook, relevant social network due to the amount of available users and for its IPO. From imaginary profiles, we analyze the types of other Facebook users that are added, which can inspire ecommerce strategies related to digital newspapers.

Idioma originalAnglès
Pàgines (de-a)45-61
Nombre de pàgines17
RevistaInternational Journal of Interdisciplinary Studies in Communication
Estat de la publicacióPublicada - 2013
Publicat externament


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