Social media interactivity: A case study

Joan Francesc Fondevila-Gascón; Ana Beriain

doi:10.18848/2324-7320/CGP/v07i01/53621

Social media interactivity: A case study

Joan Francesc Fondevila-Gascón, Ana Beriain

Producció científica: Article en revista indexada › Article › Avaluat per experts

2 Cites (Scopus)

Resum

The social networking phenomenon starts generating various investigations, but so far none has raised the relationships among users of a social network from the behavioral and psychological point of view. To this end, we have conducted an empirical study based on simulated profiles in Facebook, relevant social network due to the amount of available users and for its IPO. From imaginary profiles, we analyze the types of other Facebook users that are added, which can inspire ecommerce strategies related to digital newspapers.

Idioma original	Anglès
Pàgines (de-a)	45-61
Nombre de pàgines	17
Revista	International Journal of Interdisciplinary Studies in Communication
Volum	7
Número	1
DOIs	https://doi.org/10.18848/2324-7320/CGP/v07i01/53621
Estat de la publicació	Publicada - 2013
Publicat externament	Sí

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10.18848/2324-7320/CGP/v07i01/53621

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KW - Commerce

KW - Facebook

KW - Interactivity

KW - Internet

KW - Journalism

KW - Social Networking

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Social media interactivity: A case study

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